I agree !
Again, this is one of the key "failings" of Sony.
(1) The name "Playstation Move" downplayed Sony's new natural interface system. It can do MUCH more than motion tracking, but the name suggests that it is merely a Wii+ clone.
(2) It has no central theme. Wii is synonymous with motion sensing today, it looks like Natal will be associated with "Biometric Us/You're the Controller" (recognizing and tracking our bodies with uncanny accuracy). PS Move looks very generic or Wii-like now, and the only thing we have is "It only does everything", which is again very general. It is difficult for users to see where Sony wants to go, or if this is yet another "one-off" effort like SIXAXIS and PSEye.
e.g., Phil Harrison was able to establish user generated content as a direction/central theme with LBP and Home. It got a lot of people focused and excited.
So, some examples for Move's high level direction could be:
e.g. 1, King of user generated content (Another step in Game 3.0) -- exploiting Move's precision, expressiveness and broad input capabilities (camera, audio, keyboard, accurate and expressive hand input). This will mean Sony needs to complement Move with very accessible Internet services for publishing and sharing content.
e.g. 2, Expanding console gaming horizon ("It only does everything") -- by pulling all game genra to consoles (e.g., PC real-time strategy games, precision-based mouse and keyboard applications like easy web browsing, Natal style body tracking, ...). Need real example(s) in each category like say... announcing Warcraft and WebKit on PS3 ?
e.g. 3, Leader in virtual reality era -- pulling in 3DTV, but this may alienate most users who are not keen to upgrade their TV. Also, Natal may be closer to the holodeck / Minority Report idea since no controller is needed.
e.g. 4. Intelligent system: Games need to understand users more. This will require Sony to go beyond AI recognition (it knows whether the gamer is wearing glasses, wears a beard, gender, estimated age, etc.). It needs to use these inferred info for some practical features (e.g., match making players).
Just some random examples. I have no idea where Sony wants to shoot.