Given the shitty quality of the shots, it could very well be that someone snuck a cell or something into one of the plants in Taiwan, which would explain why we're seeing only the shell of a unit that isn't fully constructed. He is wearing gloves in one of the shots, probably one of the workers. The timing is also somewhat similar to the PS2 slim launch, where they stopped manufacturing the older model and cleared the channel of stock during the summer to release the redesign in the fall.
Not as ugly once I saw you say it was disassembled. The fonts do seem awkward though.
More than anything the size is getting me, both the top and bottom look very thin, the BD drive would force that thing to be bigger I would imagine.
EDIT: The more I look at it the bigger it looks really.