Yup, and $29.99 just sounds a lot more attractive anyway.
It's the oldest bit of salesman-psychology wisdom in the book - you want your price to be attractive. Even if 29.99 is a penny from 30 bucks, you see that 2 up front, it just looks a lot close to 20 bucks. And hey, 20 bucks, why not, that's just one crisp bill, after all.
34.99 says - woah. Wait up. Are you
really sure you want to spend that money on
this game? You know you've got other things to spend money on, too, right?
I'm with the crazies that think retail games should average around 20 bucks, so, yeah, not too happy with Nintendo trying to sell handheld games for 40 bucks.