• Hey, guest user. Hope you're enjoying NeoGAF! Have you considered registering for an account? Come join us and add your take to the daily discourse.

Sony Announces FY 2009 Annual Results,Sets Ambitious PS3 Sales Target

Parmenides

Banned
May 9, 2006
578
0
0
-Sony Corporation today announced its consolidated results for the Fiscal Year ended March 31,2010 (April 1,2009 to March 31,2010).
Sony Corporation (Millions of U.S. dollars)

-FY 2009:Sales and Operating Revenue $77,570

-FY 2009:Operating Income $342

-FY 2009:Net Income (loss) $(439)


Networked Products & Services (GAME) (Millions of U.S. dollars)

-FY 2009: Operating Income (loss) $(893)
SONY: FY 2009
Code:
WORLDWIDE UNIT SALES (Unit:Million)

Hardware   NDS   PSP   PS2   360   PS3   Wii     

Q4FY2009   3.8   1.4   1.7   1.5   2.2   3.5

FY 2009    27.1  9.9   7.3   10.0  13.0  20.5

FY09 FCT   30.0  15.0  5.0    -    13.0  26.0 -->Forecasts

LTD        128.9 63.2  146.8 40.2  35.7  70.9

FY10 FCT   30.0  8.0   6.0    -    15.0  18.0 -->Forecasts


Software   NDS   PSP   PS2   360   PS3   Wii     

FY 2009   151.6  44.4  35.7  103.1 115.6 191.8

LTD       718.5 251.6 1513.2 353.8 290.5 544.8
SONY: HOME CONSOLES
Code:
HARDWARE (Unit:Million)

          (a)                  (b)                (c)             
FY        PS1        FY        PS2       FY       PS3       

1994      1.0        1999      1.4       2006     3.5   

1995      4.3        2000      10.6      2007     12.6      

1996      13.5       2001      28.7      2008     22.7       

1997      32.8       2002      51.2      2009     35.7   
 !                    !                   !
SRP  $149/¥18,000    SRP  $199/¥25,000   SRP  $299/¥29,980
     (March 1998)         (March 2003)        (March 2010)


1998      54.4       2003      71.3      2010       ?  

1999      72.9       2004      87.5         
                                          
2000      82.2       2005      103.7             
                                        (Until March 2007)                   
2001      89.6       2006      117.9 -->Production Shipments                       

2002      96.4       2007      131.6        

2003      99.7       2008      139.5     

2004      102.5      2009      146.8     

                     2010        ?  


(a) Cumulative Production Shipments

(b) Cumulative Production Shipments(Until March 2007)+LTD Unit Sales(Since April 2007)

(c) LTD: Unit Sales
Code:
SOFTWARE (Unit:Million)

          (a)                  (b)                (c)             
FY        PS1        FY        PS2       FY       PS3       

1994      4.5        1999      2.9       2006     13.3   

1995      34.7       2000      38.3      2007     71.2      

1996      98.0       2001      160.1     2008     174.9       

1997      236.0      2002      350.0     2009     290.5   
 !                    !                   !
SRP  $149/¥18,000    SRP  $199/¥25,000   SRP  $299/¥29,980
     (March 1998)         (March 2003)        (March 2010)


1998      430.0      2003      572.0     2010       ?  

1999      630.0      2004      824.0         
                                           
2000      765.0      2005      1047.0        
                                         (Until March 2007)                           
2001      856.0      2006      1240.0 -->Production Shipments           

2002      917.0      2007      1394.0        

2003      949.0      2008      1477.5     

2004      959.0      2009      1513.2     

2005      961.0      2010        ?  

2006      962.0


(a) Cumulative Production Shipments

(b) Cumulative Production Shipments(Until March 2007)+LTD Unit Sales(Since April 2007)

(c) LTD: Unit Sales
Code:
UNIT SALES SINCE PS3 LAUNCH (Q3 FY06) (Unit:Million)
                      
Hardware   FY06    FY07    FY08    FY09    TOT     %   

PS2        9.1     13.7    7.9     7.3     38.0   51.6

PS3        3.5     9.1     10.1    13.0    35.7   48.4
                                          -----
                                           73.7

Software   FY06    FY07    FY08    FY09    TOT     %   

PS2       113.6    154.0   83.5    35.7   386.8   57.1

PS3        13.3    57.9    103.7   115.6  290.5   42.9
                                          -----
                                          677.3
SONY: PSP
Code:
HARDWARE (Unit:Million)

FY   2004  2005  2006  2007  2008  2009   

PSP  3.0   17.0  25.4  39.2  53.3  63.2   


SOFTWARE (Unit:Million)

FY   2004  2005  2006  2007  2008  2009   

PSP  5.7   47.3  101.4 156.7 207.0 251.4

Cumulative Production Shipments(Until March 2007)+LTD Unit Sales(Since April 2007)
Sony:FY 2009 Earnings Announcement

FY10:Forecast (21)

PS1: Cumulative Production Shipments of Hardware // Cumulative Production Shipments of Software

PS2: Cumulative Production Shipments of Hardware // Cumulative Production Shipments of Software

PS2: Unit Sales of Hardware // Unit Sales of Software

PS3: Unit Sales of Hardware // Unit Sales of Software

PSP: Cumulative Production Shipments of Hardware // Cumulative Production Shipments of Software

PSP: Unit Sales of Hardware // Unit Sales of Software

Nintendo: FY 2009

Nintendo: FY 2008

Microsoft Q3 FY 2009-10: 40.2 Million Xbox 360 Consoles Sold;Attach Rate Improved to 8.8

Microsoft Q3 FY 2008-09: 30.2 Million Xbox 360 Consoles Sold;Attach Rate Improved to 8.3
 

reilo

learning some important life lessons from magical Negroes
Feb 23, 2007
51,886
0
0
The PS3 is pacing ahead of the PS1 during their respective timelines both in software and hardware? Big question now is, can the PS3 leapfrog into a whole new level like the PS1 did?
 

DR2K

Doesn't buy fighting games to actually play them
Jun 6, 2009
22,193
49
985
32
Houston
reilo said:
The PS3 is pacing ahead of the PS1 during their respective timelines both in software and hardware? Big question now is, can the PS3 leapfrog into a whole new level like the PS1 did?
Sure, when it hits $199.99.
 
Sep 30, 2009
11,216
1
0
Kagari said:
They'll probably drop to $249.99.
Not low enough. The impact of dropping by $100 is a big selling point of its own - if you only drop by $50 you will only see a temporary sales spike, because most people just don't believe it is enough. Drop it by $100 though, and even the mass-market sits up and takes notice.
 
I NEED SCISSORS said:
Not low enough. The impact of dropping by $100 is a big selling point of its own - if you only drop by $50 you will only see a temporary sales spike, because most people just don't believe it is enough. Drop it by $100 though, and even the mass-market sits up and takes notice.
Well, this year their game division lost $839 million, despite being padded by Vaio's in the holiday season.

I can only imagine how high that would climb were they to drop the price by $100 next year.

Perhaps they are willing to lose billions more to get back into second place though. I mean, it wouldn't be unheard of.
 

Elios83

Member
Jun 30, 2004
14,594
141
1,650
LTD sales:

PS3 35.7 m ( 360 40.2m Wii 70.9m)
PSP 63.2 m
PS2 146.8 m

FY 2010 forecast

PS3 15m
PSP 8m
PS2 6m


So basically they hit their PS3 target, PSP has collapsed, PS2 has done much better than anticipated a year ago.
Their FY2010 is interesting, the PS3 growth seems to point to a 50$ price cut later this year (probably we'll see a 250$ PS3 and 299$ Move bundles in September).
The PSP forecast could lend credit to the theory that they're really planning to launch a new handheld during the fiscal year so they aren't bothering too much to improve sales.
It seems like PS2 will continue to be manufactured at least until 2011-2012 :lol
 

Massa

Member
Jan 16, 2009
16,846
1
0
They were crazy enough to predict 15m for the PSP with no planned price cuts (it's been over 3 years now since the last one), I think they believe the PS3 can do 15m at $299 with just Move and GT5.
 
Sep 30, 2009
11,216
1
0
Ballistictiger said:
You expect Sony to drop 100 after barely breaking even/profiting. I seriously doubt that.
It's not a question of that - it's a question of what Sony would realistically have to do to reach that lofty sales target. It ain't happening with a $50 cut and Move sold separately.
 

Phantast2k

Member
Jul 26, 2006
9,370
0
0
Hmm, why no forecast for 360?
I can only assume that they think that MS will be going out of business soon.

Nirolak said:
Actually only the Sony product predictions come from Sony.

Microsoft doesn't make sales predictions for the Xbox 360, which is why they're not listed.
I see.

I NEED SCISSORS said:
It's not a question of that - it's a question of what Sony would realistically have to do to reach that lofty sales target. It ain't happening with a $50 cut and Move sold separately.
Or another ps3 version? Slim & bright (back to shiny), no but seriously, maybe a slim_mer ps3?
 

Big-ass Ramp

hella bullets that's true
Dec 27, 2009
5,237
98
910
I NEED SCISSORS said:
Not low enough. The impact of dropping by $100 is a big selling point of its own - if you only drop by $50 you will only see a temporary sales spike, because most people just don't believe it is enough. Drop it by $100 though, and even the mass-market sits up and takes notice.
Why stop at $100? Just give away the damn thing!
 

Elios83

Member
Jun 30, 2004
14,594
141
1,650
Massa said:
They were crazy enough to predict 15m for the PSP with no planned price cuts (it's been over 3 years now since the last one), I think they believe the PS3 can do 15m at $299 with just Move and GT5.
They also planned the launch of the PSP Go and a full software relaunch (with GT portable and all). It was difficult to forecast such a failure for both :lol
 

TTP

Have a fun! Enjoy!
Jun 10, 2004
24,539
3
1,560
Italy
www.iwagglevr.com
Elios83 said:
LTD sales:

PS3 35.7 m ( 360 40.2m Wii 70.9m)
PSP 63.2 m
PS2 146.8 m

FY 2010 forecast

PS3 15m
PSP 8m
PS2 6m


So basically they hit their PS3 target, PSP has collapsed, PS2 has done much better than anticipated a year ago.
Their FY2010 is interesting, the PS3 growth seems to point to a 50$ price cut later this year (probably we'll see a 250$ PS3 and 299$ Move bundles in September).
The PSP forecast could lend credit to the theory that they're really planning to launch a new handheld during the fiscal year so they aren't bothering too much to improve sales.
It seems like PS2 will continue to be manufactured at least until 2011-2012 :lol
Fixed. Seriously :)
 

vicissitudes

Banned
Jul 10, 2008
7,547
0
0
Is it that ambitious? It's only 2m more than the previous year, and about half of last year was the $399 fat PS3. Plus this year has FFXIII, God of War 3, GT5, all the big games. I expect at least a small price cut too. I think 15m is the least they should sell.
 

Busaiku

Member
Apr 5, 2006
46,932
1
0
vicissitudes said:
Plus this year has FFXIII, God of War 3, GT5, all the big games. I expect at least a small price cut too. I think 15m is the least they should sell.
Final Fantasy XIII/God of War 3 launched before the start of their current fiscal year.
 

Baki

Member
Jan 5, 2008
5,057
0
0
Considering their Q3 09 sell through (90%) these targets are completely plausible for the PS3, especially if they can replicate the same sales performance but ship at the usual rate (70% sell through). At any rate I expect atleast bundles starting at $299 this holiday season.
 

Massa

Member
Jan 16, 2009
16,846
1
0
vicissitudes said:
Is it that ambitious? It's only 2m more than the previous year, and about half of last year was the $399 fat PS3. Plus this year has FFXIII, God of War 3, GT5, all the big games. I expect at least a small price cut too. I think 15m is the least they should sell.
I agree with that. Sony probably also thinks that Move and 3D will help PS3 sales.
 

DMeisterJ

Banned
May 15, 2008
24,645
0
0
Wilmington, DE
miladesn said:
with forecast like that a price cut is very likely IMO.
Basically the same thing as last year. Lots said that 13 mil was crazy, but smart people knew that a price cut and/or slim was coming.

Same thing this year. No way they are expecting to sell more on a non-price cut year than a price cut year.
 

deepbrown

Member
Apr 16, 2007
8,192
0
0
DMeisterJ said:
Basically the same thing as last year. Lots said that 13 mil was crazy, but smart people knew that a price cut and/or slim was coming.

Same thing this year. No way they are expecting to sell more on a non-price cut year than a price cut year.
Yep - I wrote a lot about how the 13 million forecast was a sure sign of a price cut. Everyone just thought Sony's forecast was whack.

This time...I'm not sure if it signifies a price cut or not - only reason being that Sony reached the 13 million with only half a year of the $299 PS3 Slim...with a full year, they could reach 15 million.
 

TheThunder

Member
Oct 23, 2009
11,844
0
685
31
Does that Wii software number count Wii Sports bundle ?

The PS2 Software LTD is just insane, nothing is gonna come close to it anytime soon it seems.
 

hsukardi

Member
Aug 3, 2009
685
0
0
vicissitudes said:
Is it that ambitious? It's only 2m more than the previous year, and about half of last year was the $399 fat PS3. Plus this year has FFXIII, God of War 3, GT5, all the big games. I expect at least a small price cut too. I think 15m is the least they should sell.
FF13 and GOW3 are for FY2009. Sony's financial year is May to May.
 

Classic24

Banned
Nov 17, 2009
147
0
0
damn some of you mofos are cheap as fuck, i spend 541 total back in august 2008. Ill agree that a 50 wont have a big effect but since the adoption of bluray and hdtvs are increasing everyyear, as long as sony keeps bringing out the AAA games and promoting bluray theyll be ok.
 

Hunahan

Banned
Sep 22, 2006
2,429
0
0
Sony Corporation (Millions of U.S. dollars)

-FY 2009:Operating Income $342

-FY 2009:Net Income (loss) $(439)


Networked Products & Services (GAME) (Millions of U.S. dollars)

-FY 2009: Operating Income (loss) $(893)
This is not healthy.

The gaming division is dragging the entire company into the red. Selling these things cost Sony two times the amount of money that they made last year.

There's almost a billion dollars out of pocket just to run Playstation for 12 months.

This isn't a business, it's an expense.

I'm frankly shocked that they aren't being forced to stop this madness.

Yes, Microsoft spent ridiculous money on the Xbox, but at least the overall company was still healthy. Sony is not in a condition where they can afford this sort of drain.

I do not understand how they can continue to lose this much money without a drastic change in strategy.

From a finance perspective, this is utterly pathetic.
 

Baki

Member
Jan 5, 2008
5,057
0
0
Hunahan said:
This is not healthy.

The gaming division is dragging the entire company into the red. Selling these things cost Sony two times the amount of money that they made last year.

There's almost a billion dollars out of pocket just to run Playstation for 12 months.

This isn't a business, it's an expense.

I'm frankly shocked that they aren't being forced to stop this madness.

Yes, Microsoft spent ridiculous money on the Xbox, but at least the overall company was still healthy. Sony is not in a condition where they can afford this sort of drain.

I do not understand how they can continue to lose this much money without a drastic change in strategy.

From a finance perspective, this is utterly pathetic.
Well to be fair, they are no longer losing money on the PS3 anymore. Those losses are mainly due to Q1/Q2 FY 09 performance.
 

Man

Member
Sep 27, 2009
11,920
0
0
Gran Turismo 5.

Wii Fit has probably beaten GT4's sales (~11m, GT3 did quite more but obviously GT4 is the most recent example) as the biggest non-standard packed in 1st party title. What I'm saying is: GT has been the biggest 1st party title in existence since 1998 only just recently challenged. GT5 will be a humongous release this fall.
 

OldJadedGamer

Banned
Feb 28, 2006
18,281
0
0
CVG
reKon said:
You remember when people were laughing at sales 13m projection a year ago?
I don't remember anyone laughing at all. Basically, Sony announcing the 13million pretty much was pre-verification that they were dropping the price. The only people were laughing were the ones saying there was no way they could reach those numbers *without* a price cut. It would have been impossible for them to hit 13 million with an ugly fat unit selling for $399
 

Dynoro

Member
Dec 16, 2008
2,488
0
0
UK
Man said:
Gran Turismo 5.

Wii Fit has probably beaten GT4's sales (~11m, GT3 did quite more but obviously GT4 is the most recent example) as the biggest non-standard packed in 1st party title. What I'm saying is: GT has been the biggest 1st party title in existence since 1998 only just recently challenged. GT5 will be a humongous release this fall.
Except a lot of people who would have bought a PS3 for GT5 probably already have done (due to GT5P and the excessive development time of GT5). There is no doubt GT5 will be a massive seller; I'm not sure it will push PS3 sales to a massive extent though
 

Man

Member
Sep 27, 2009
11,920
0
0
Dynoro said:
I'm not sure it will push PS3 sales to a massive extent though
That is a distinct possibility. I think it's affected in a less degree though than for example Halo where the majority of it's buyers are of the hardcore type and practically guaranteed early buyers. GT5 stretches across a larger span from the Fifa only buying type (or purely GT buying type) to hardcore gamers.
 

Lagspike_exe

Member
Feb 10, 2009
9,798
0
850
Belgrade
It's interesting that PS3 software outsold 360 software which kills the entire theory that 360 owners buy more games.

Dynoro said:
Except a lot of people who would have bought a PS3 for GT5 probably already have done (due to GT5P and the excessive development time of GT5). There is no doubt GT5 will be a massive seller; I'm not sure it will push PS3 sales to a massive extent though
It's certainly gonna push sales in Europe. That's its biggest market by far.
 

Busaiku

Member
Apr 5, 2006
46,932
1
0
Man said:
Gran Turismo 5.

Wii Fit has probably beaten GT4's sales (~11m, GT3 did quite more but obviously GT4 is the most recent example) as the biggest non-standard packed in 1st party title. What I'm saying is: GT has been the biggest 1st party title in existence since 1998 only just recently challenged. GT5 will be a humongous release this fall.
Numerous titles on DS and Wii had sold more than any GT before Wii Fit.
 

Stink

Member
Oct 4, 2005
1,400
0
0
waiting for the Psychotext balance sheet update - seems like a good chance that PS brand is now in the red?
 
Man said:
Gran Turismo 5.

Wii Fit has probably beaten GT4's sales (~11m, GT3 did quite more but obviously GT4 is the most recent example) as the biggest non-standard packed in 1st party title.
While 11 million is nothing to scoff at, to put this in perspective, here are the sales of some first party Nintendo games this generation.

DS:

NSMB: 22.49 million
Nintendogs: 23.26 million
Brain Age: 18.72 million
Mario Kart DS: 17.9 million

Wii:

Wii Play: 27.38 million
Wii Fit: 22.61 million
Mario Kart Wii: 22.55 million
Wii Sports Resort: 16.14 million
NSMB Wii: 14.7 million
Wii Fit Plus: 12.65 million

And some of these didn't exactly skyrocket the sales of their related hardware either.

While I expect GT5 to sell quite well, I am skeptical of its ability to really push consoles through the roof without a pricecut just on its sales volume, especially this late in the generation. Though as you mentioned later, it does have a slightly broader appeal than many of the PS3's games, but I still feel there is quite an overlap with current owners.
 

Man

Member
Sep 27, 2009
11,920
0
0
Those Wii numbers are quite higher than I thought. Insane.

Regarding Sony's 15million PS3 target, I do not believe there will be a price cut. Half of FY2009 consisted of Sony selling the fat model at $399 (and they managed 13m still). When they did launch the Slim they did not have a humongous 1st party title to back it up either (which is obviously not the same as quality, Uncharted 2 is the most awarded game since Half-life 2 in 2004). Sony most likely believes that GT5 and Move will push it that high.
 

Withnail

Member
Dec 16, 2009
3,781
2
0
I thought a price cut was widely expected even before we saw these sales projections. They recently broke even on hardware for one thing.
 

deepbrown

Member
Apr 16, 2007
8,192
0
0
Am I right in saying that the Xbox 360 sold 8.8 million compared to 13 million PS3's? Or have I got my financial years mixed up?

Edit: No, I'm wrong - it's exactly 10 million.
 

deepbrown

Member
Apr 16, 2007
8,192
0
0
Lagspike_exe said:
It's interesting that PS3 software outsold 360 software which kills the entire theory that 360 owners buy more games.



It's certainly gonna push sales in Europe. That's its biggest market by far.
Edit: I'm blind.