I'll never understand the Fate series.
On the internet it's porn.
On the anime is some edgelord's fantasy battle royale.
On mobile is waifu lootboxes.
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I honestly can't make heads nor tails of it, either. And all the different variants make it seem so impenetrable as a whole.
But I can only assume that people aren't enjoying it as a whole body of work but merely bits and pieces, which leads me to assume it's not designed to be enjoyed as a whole body of work in the first place, more often than not.
Kind of like people who start watching a daytime soap opera and have no idea what's going on, get involved in the story, put it down for years and can just pick it up again later without thinking much of it.
So best I can figure is that it's a soap opera for waifu-obsessed nerds, with concurrent variations for every type of waifu-obsessed nerd, which is why it's so successful. And in the case that I'm right, I was right to take a hard pass on it.