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Sony President says PS3 price cut 'possible'

Surely a $100.00 price drop would help sales. It might not boost them into the 300k a month range, but I doubt we'd see any more 82k months.
 
Only way Sony will start gaining market share and ultimately profit is dropping this to $479. Yes, I'm talking the 60GB model.

To me, it's amazing that the PS2 is still outselling the PS3 each month of which has got to be a bit of a blow to the ego.
 
DayShallCome said:
Sony really should have gotten rid of the 60 GB version and stuck with the 20GB version. Dumb move, mindshare wise.

Sony was taking a larger loss on the 20GB unit, so it should be no surprised that it got dropped first.
 
I think the focal point of this should be not if they could cut the price, but how much they will cut the price.

Because let's face it, a 50 or even 100 dollar pricedrop is nowhere near worth it, and could put them in even more jeopardy if the sales don't pick up and/or they don't have games down the pipeline to support the system.
 
DeaconKnowledge said:
I think the focal point of this should be not if they could cut the price, but how much they will cut the price.

Because let's face it, a 50 or even 100 dollar pricedrop is nowhere near worth it, and could put them in even more jeopardy if the sales don't pick up and/or they don't have games down the pipeline to support the system.

How is a $100 price drop not worth it?
 
DarienA said:
How is a $100 price drop not worth it?
I think he means that for the average consumer, 360 might still be more attractive, even though MSFT is having a problem hitting the mass market at its current price.
 
TheKingsCrown said:
I think he means that for the average consumer, 360 might still be more attractive, even though MSFT is having a problem hitting the mass market at its current price.

If anything should be clear at this point, its that GAF can't predict what the heck the average consumer is going to think about anything...
 
DarienA said:
If anything should be clear at this point, its that GAF can't predict what the heck the average consumer is going to think about anything...
I don't know about that, I'm pretty sure that GAFs reaction to PS3's price was a fairly clairvoyant representation of what is happening now.
 
DeaconKnowledge said:
I think the focal point of this should be not if they could cut the price, but how much they will cut the price.

Because let's face it, a 50 or even 100 dollar pricedrop is nowhere near worth it, and could put them in even more jeopardy if the sales don't pick up and/or they don't have games down the pipeline to support the system.
What they could do... and I know this is completely nuts... they could try to capitalize on MS's huge error (in my opinion) with the Elite pricing. Do this:

- Release an 80G PS3. Set the price at $540 or something around there. This will be the new top-line SKU. Make no other significant changes (maybe a cosmetic change to the exterior, toss in HDMI cables in the box, but the guts of the system have to be interchangeable with the 60G for production reasons).
- Reprice the 60G to $475.
- Issue a press release stating the 60G PS3 will always be cheaper than the most expensive 360 SKU.

Yeah, I know, that's crazy. MS could really try to put their nuts in a vice. On the positive side it'll lessen the perception that the PS3 is the most expensive system: It has a very good option that's competitive with the 360. It actually is a disincentive for MS to drop the price in a way, because they can't gain an immediate advantage: Every price drop will be countered by an immediate price drop from Sony.

The downside is huge: MS has stacks of cash and could, if they really wanted to, drop the 360 to ridiculously low prices. $200 for the top SKU, for instance. Sony would then have to put up or shut up... In response, if absolutely necessary because the flood of red ink is just too deep, they could kill the 60G SKU like they did the 20G and save some face.

I know it's not ideal but it at least attempts to solve one major problem: Any price cut from Sony is likely to be countered by a price cut by MS.
 
TheKingsCrown said:
I don't know about that, I'm pretty sure that GAFs reaction to PS3's price was a fairly clairvoyant representation of what is happening now.

I must not be remembering clearly, because after the initial shock of the price announcement I remember a pretty strong following here and on a few VG sites that felt the system would sell even at the announcement price.

That feeling was revisited again IIRC when the EB pre-sell came and went so quickly.

But you could be right.

The Sphinx said:
The downside is huge: MS has stacks of cash and could, if they really wanted to, drop the 360 to ridiculously low prices. $200 for the top SKU, for instance.

While I agree about MS' cash wad, I don't agree with your example of them dropping the top SKU to $200.
 
Even if a price cut is due "soon" surely the last thing Sony should be doing is hinting at it? Why do they want to try there best to neuter what little demand there currently is.
 
DarienA said:
I must not be remembering clearly, because after the initial shock of the price announcement I remember a pretty strong following here and on a few VG sites that felt the system would sell even at the announcement price.

That feeling was revisited again IIRC when the EB pre-sell came and went so quickly.

But you could be right.
Alright, well I guess I agree that many people did not predict the numbers to the point they have dropped (the PS3 numbers in Japan are kind of scary). But I guess when I think about GAF, I think of Amir0x...yeah I know, kind of strange. But I am fairly certain he has been consistent in his blasting of the price since that day and how Sony had made a big mistake.

Also, I will see if I can find a post of my own in that regard, and there must have been other big wigs around here, if I remember correctly, that were on the money, so to speak, no pun intended.
 
DarienA said:
While I agree about MS' cash wad, I don't agree with your example of them dropping the top SKU to $200.
I don't think they would ever do it either, MS would have to be insane. I was just using that as an illustration of why people generally don't do this kind of aggressive price-matching: It puts your price scheme in the hands of your competitor.
 
TheKingsCrown said:
Alright, well I guess I agree that many people did not predict the numbers to the point they have dropped (the PS3 numbers in Japan are kind of scary). But I guess when I think about GAF, I think of Amir0x...yeah I know, kind of strange. But I am fairly certain he has been consistent in his blasting of the price since that day and how Sony had made a big mistake.

Also, I will see if I can find a post of my own in that regard, and there must have been other big wigs around here, if I remember correctly, that were on the money, so to speak, no pun intended.

Unnecessary to look for any posts. I don't believe there was a GAF consensus on whether it would sell, I'm pretty sure you can find posts from both sides of the fence.
 
The more I think about it we might not see a price cut till the end of 2008. If they were to price cut in December or early 2008 or something it would probably be $100. Thats not enough. $500 is still too much. $400-300 is still too much but its low enough that more people would buy it. At $500 there would be a slight jump in sales but it would revert back to its old self over time because its just too much money for the content, Sony would lose out on $100 for a similar pace.
 
I honestly expect one to be announced at E3.

I also think there's some chance that both MS and Sony announced a price drop at E3.
 
superbank said:
The more I think about it we might not see a price cut till the end of 2008. If they were to price cut in December or early 2008 or something it would probably be $100. Thats not enough. $500 is still too much. $400-300 is still too much but its low enough that more people would buy it. At $500 there would be a slight jump in sales but it would revert back to its old self over time because its just too much money for the content, Sony would lose out on $100 for a similar pace.

Yeah, unless they plan on bringing back the 20 GB sku (which seems highly unlikely), I don't think they gain much at $500 vs. $600, especially if they trigger Microsoft to cut..
 
Sucks for everyone else. I got my PS3 for 400 dollars brand new
 
Even dropping the price a hundred dollars may confuse people. They hear about a price drop and get to the store only to see it being sold for the same price it was 6 months ago. I think they really, really screwed the pooch by offering the 20 gig at launch.

This reminds me of when the PSP first had it's "price drop" where they didn't drop the price, just stop forcing the bundle on you and offered just the unit.
 
IMO, I think it's over for PS3 as far as keeping their throne. They have pretty much lost Japan and as history has shown, if your console isn't top dog in Japan, it's not going to be top dog any where else in the world.

I'll be surprised if they break even on PS3 by the end of this generation.

-HSB
 
Hickory Smoked Bacon said:
IMO, I think it's over for PS3 as far as keeping their throne. They have pretty much lost Japan and as history has shown, if your console isn't top dog in Japan, it's not going to be top dog any where else in the world.

I'll be surprised if they break even on PS3 by the end of this generation.

-HSB
I think your way wrong. The price could potentially drop at least 150 by next year + all the good games, it's far from over. Plus Blu-ray seems to be pushing forward past HD-DVD so thats even more incentive to buy for people with nice HDTV's.

I just don't even see one exclusive 360 game that interests me to be Honest. :D
 
InterMoniker said:
I just don't even see one exclusive 360 game that interests me to be Honest. :D

What are your tastes then?

I play mostly Japanese games, especially JRPG's religiously. Even I find games to like on the XBOX 360.
 
Smiles and Cries said:
I stand corrected...

ps3is****edchart.gif

Now if I was Microsoft I would drop the 360's price right now for about $50 in Japan just to mess with Sony's plans :D

no amount of price dropping is gonna save the Gaijin 360. in fact, it would make things worse.
 
The Sphinx said:

That's a load of rubbish I'm afraid.

The moment Sony drops the PS3 price, the Elite will drop to $399, the Premium to $320-$300, and the Core to $240-260 (I don't think MS is ready for $199 this year).

Sony could never price match that in 2007, they'd pull the company under trying to salvage marketshare, and they'd push the 360 further into mainstream pricing territory.

$450 + Bundled AAA title + HDMI cable is the most aggresive Sony could hope to be this year, though more than likely we'll see $499 and jack squat. If we were going to see a $399 SKU this year, they would've kept the 20GB unit or released an SKU with no HDD.
 
InterMoniker said:
Plus Blu-ray seems to be pushing forward past HD-DVD so thats even more incentive to buy for people with nice HDTV's.

Yeah, Blu-Ray is doing huge business right now, and the fact that they have overcome another huge competitor with a giant install base shows you just how strong the medium really is. People that say Blu-Ray and HD-DVD are just niche markets don't know what the hell they're talking about. DVD is dead in two years or less...and HD-DVD is dead by September. The masses have spoken.

I just don't even see one exclusive 360 game that interests me to be Honest. :D

Seriously, I was just scrolling through a release list for the 360 and couldn't believe how awful the lineup is. I'm sure we're both not in the minority on this one.
 
Chiggs said:
Yeah, Blu-Ray is doing huge business right now, and the fact that they have overcome another huge competitor with a giant install base shows you just how strong the medium really is. People that say Blu-Ray and HD-DVD are just niche markets don't know what the hell they're talking about. DVD is dead in two years or less...and HD-DVD is dead by September. The masses have spoken.



Seriously, I was just scrolling through a release list for the 360 and couldn't believe how awful the lineup is. I'm sure we're both not in the minority on this one.

So...are we still on topic here?
 
DarienA said:
How is a $100 price drop not worth it?

Already been answered by a few people, but 100 dollar price drop still leaves it more expensive than the most expensive 360 SKU.

Yes it's more attractive for a Playstation 3, but not necessarily more attractive for a consumer who still has cheaper alternatives with more games/buzz.

If Sony gambles and it doesn't spur sales, then they're absolutely stuck.

This is why I really think they'll default to value added Hardware - i.e: same price of hardware, with free games/Blu-Ray movies thrown in.
 
DarienA said:
How is a $100 price drop not worth it?


We're not talking $300 to $200. A $100 price cut on a $600 item isn't even a 20% drop. Microsoft would immeditaely react by reducing the price of their SKUs and probably by more than 1/6th.
 
At this time last gen both PS2 and XBox were $200 each. That's less than the current Wii price, think about that for a sec. Next-gen ramp up is going to be sloooooooow for everyone not named Nintendo. $100 price drop will do very little for PS3, it needs a $200 price drop to get things moving, but Sony is in no position to do that.
 
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