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Banned
They may sell at a slight loss; I don't think it's possible to have a significant leap without taking a loss. Going by their financial condition, $50 to $100 loss per PS4 seems plausible, but not more than that. The profits from PS3 and software sales will help them for a few years, until the PS4 starts bringing in significant profits. But yes, they cannot afford to take risks with unproven tech again like they did with the PS3 (Blu Ray, Cell).
Even selling at a slight loss will affect overall profitability which will not allow them to take the tax credits back into the balance sheet. The impetus for Sony is now to be a profitable company, nit the market leader.