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Sony: "Unlike PS3, we are not planning a major loss to be incurred with PS4 launch"
- Thread starter Canis lupus
- Start date
Canis lupus
Member
Then you won't buy one for years to come.
Okay. See you in 6 years then.
Same here.
Crimson_Gold
Member
"Major" loss, meaning something far less than about $200 per console. Will they eat $50? I wonder how much it'll be. I'm guessing around $399.99. I hope that at least.
That's what I'm thinking
if this thing is 500 bucks they better have a damn good marketing campaign coming up
Bill Rizer
Member
We're in a time when to people sounds normal buying cellular phones at 700 dollars/euro, so a 500ish price isn't anymore blowing as the infamous 599.
RumblingRosco
Member
So, $299 seems out of the question. Even $399 seems too high for the most basic SKU. I agree with others; somewhere around $499 (or higher for deluxe sets).
Cornbread78
Member
Pretty much this.... It's going to be $499 at launch, to give them more pricing flexibility in the future...
Crimson_Gold
Member
I believe Sony will have a subsidized price as well.
AnbaLeumas
Banned
If they can make a profit off of each PS4 sold that would be great.
This is what I was thinking too. PS4 will sell like crazy with that price.
MightyHedgehog
Member
Compared to their massive upfront losses with PS3, and considering the history of launches being a loser for a while, it's really not a stretch to say that they'll still be absorbing a hefty one even if not nearly as large as the previous system (which AFAIR still hasn't made any real money in 2013 for the corp so far).
Actually, I'm inclined to agree that next-gen MS and Sony platforms will have much harder time selling, especially once the holiday season launch is over. Gonna be interesting to see just how many are ready to move up with these very pricey platforms. A focus on high-production value F2P/Freemium will help get people in the door, but I wonder if many are really anxious to move on outside of the enthusiast/tech adopter crowd. I'm assuming that both new systems will debut at $399 at the low end, but will push for sales with a better $449 or $499 SKU. Demographic-wise, both systems will still rely heavily upon the crowd who is right now suffering massive under-/unemployment. With the talk of the next-'BOX starting at $299 with a two-year Live contract, they may both launch at a starting price of $449-$499 and that would kill a lot sales right there. Might be the reason MS is pushing for a more inclusive approach rather than pinning too much in the early going on gamers only.
Actually, I'm inclined to agree that next-gen MS and Sony platforms will have much harder time selling, especially once the holiday season launch is over. Gonna be interesting to see just how many are ready to move up with these very pricey platforms. A focus on high-production value F2P/Freemium will help get people in the door, but I wonder if many are really anxious to move on outside of the enthusiast/tech adopter crowd. I'm assuming that both new systems will debut at $399 at the low end, but will push for sales with a better $449 or $499 SKU. Demographic-wise, both systems will still rely heavily upon the crowd who is right now suffering massive under-/unemployment. With the talk of the next-'BOX starting at $299 with a two-year Live contract, they may both launch at a starting price of $449-$499 and that would kill a lot sales right there. Might be the reason MS is pushing for a more inclusive approach rather than pinning too much in the early going on gamers only.
For real? PS3 12 GB slim is selling at around 165 amazon.co.uk at this point in time. Guess you'll have to wait a bit then
Lagspike_exe
Member
I believe that one SKU will be priced at no higher than $449.
Fair enough.
Nothing they've said about the importance of price and affordability indicates they're as stupid as most of you seem to think they are. These are the $400 Vita predictions all over again.
They're talking about this right now on the foreign investor call.
They don't talk about unit margin, but say the big difference is in the investment in semiconductor development, fabrication and production of the console itself. In the first two things he categorised that as having run into the billions (of dollars) for PS3, hundreds of millions on Cell design, and the same again, I guess, on their own fabrication infrastructure for it and the other PS3 chips.
They don't talk about unit margin, but say the big difference is in the investment in semiconductor development, fabrication and production of the console itself. In the first two things he categorised that as having run into the billions (of dollars) for PS3, hundreds of millions on Cell design, and the same again, I guess, on their own fabrication infrastructure for it and the other PS3 chips.
Sure but I'm guessing a HDMI converter was involved somewhere?
They sold 16.5 million units between the PS3 and PS2 in their last fiscal year. If people don't want dedicated gaming machines as much as they used to, they have a funny way of showing it.
Ah, didn't know that. Always thought it was HDMI only.
MightyHedgehog
Member
Those systems are much less than the launch prices and weak libraries of new ones. Both systems will be competing against their predecessors for, at least, a year when most high profile titles will see cross-generational releases, like CoD: Ghosts, and what seem to be currently-old gen exclusives, like GTA V and GT6. People are price-conscious in a recession like the one we're in now, and before people start talking about tablets/phones being expensive, most of them sold in the USA are contract-priced and, of course, offer the benefits of a consumer-focused computing platform that does popular apps and games (at free to low prices) in addition to essential phone/text service for everyday life.
TheRagnCajun
Member
Cell and BluRay were huge money pits.
"We are not planning a major loss.." doesn't necessarily mean a $499-$599 console.
I'm hoping for a $399 basic sku and a $499 premium sku.
"We are not planning a major loss.." doesn't necessarily mean a $499-$599 console.
I'm hoping for a $399 basic sku and a $499 premium sku.
Bleedorang3
Banned
PS4 will be losing money at $399. Sony is either going to continue to lose money on hardware early this generation or a lot of people are going to be disappointed.
reptilescorpio
Member
$399 USD
£399
$499 AUD
£399
$499 AUD
ps4/xbonext dont need to sell 100 million units in first year.
there is demand to get a good base and then with pricedrops more mainstream.
That has absolutely nothing to do with my retort to his statement.
What constitutes a good base? 3 million in 6 months? 5 million? 10? if they price it at 499 it's going to be a loooong start for them.
That doesn't make any sense, if it is 399 dollars it might be 399 euros, but not 399 pounds.
UnlovedJew
Member
I feel like whoever said this dropped the mic immidiately following and walked out of the room with his hands up.