Parmenides
Banned
but we have to do better in UK.
MCV
SCEE president said:This is something we have been planning for a while.Getting to £199 is fantastic in the UK. Its a real milestone.UK is one of the territories where we have to do better.
Whether you approach the UK from the perspective of our momentum, or the perspective of the competitive landscape, for us the UK is more like US than continental Europe.If you look across the PAL territory, where typically we outsell our competitors by around 50 per cent on a weekly basis, its inverted in the UK.That is something we want to address.
History has shown us that once you get to £199 you hit lift off. We can do some serious business and this kick-starts that. Getting to £199 was a defining moment for the PSone and PS2 this will be no different.
PS2 across our territory went well over 50m units.Were at 22m on PS3. So theres lots of life in that still to come.
MCV