just once let's not project our negativity onto each other by arguing about what's better.
when i was a kid, my parents got Newsweek magazine. yeah, a magazine! delivered to our house! pretty crazy, right? anyway, occasionally Apple would stuck these little booklet ads onto the flimsy paper pages of the dinosaur content delivery system that was the printed magazine. the kind of thing that was attached with those gooey strips of adhesive that were so satisfyingly resistant to being pulled off the page.
our family had a computer in the house.. i guess back then it must have been running Windows 95. no internet just yet, i'm not even sure i knew what it was.. Encarta '97, Chip's Challenge, Print Shop: this was pretty much the epitome of everything i assumed a computer would ever be used for.
so one day while i was flipping through a Newsweek i was treated to one of these Apple ads. they were always so clean and direct, no gimmicky design or hokey edginess. reading one of these gave you the same feeling reading a really great instruction manual does. it told me what it did, why it did it, and how easy it was to utilize it for anything i needed to do. the iMac pamphlet is an especially vivid memory.
i don't really know where i'm going with this, but when it was time for me to buy a computer and go off to college, i bought an iMac. I got an iPod to go along with it. and they were completely and utterly delightful. fun! the unified approach of hardware and software gave me a feeling i never had with a big grey windows box. from the moment you turned these machines on, you realized that they were designed with the idea of simplicity and usability paramount. without that kind of unification between what people expected computers to do and feeling like they were using a machine that was designed to deliver all of those expectations.. well we probably wouldn't have a lot of the current technology that we do today, apple or not. it certainly wouldn't be the same.
and i think that's what was at the core of Steve Jobs, CEO of Apple. or at least what i perceived it to be. he innovated without alienating, he simplified without sacrificing, and he succeeded by familiarizing. it's been pretty inspiring to watch it all happen, to be honest.