IGN has a sort of an interview with Edmund McMillen and Tommy Refenes on the subject, and their stance is pretty extreme:
More comments at the link. They go on to mention how piracy is a sampling tool, saving them from doing a demo and about getting e-mails from ppl who pirated and then bought SMB.
http://pc.ign.com/articles/118/1184546p1.html
McMillen believes that the more people who steal his games, the more will eventually buy them. He sees piracy as nothing more than a huge sampling exercise. "If the game gets pirated heavily, if it's a good game that people really like, they're going to either buy it eventually or they're going to tell other people about it. Either way it's just going to come back to a sale."
McMillen has no time for this "old" way of thinking. "The dinosaurs of marketing are really upset by piracy. They think it's literally stealing," he says. "They're old. That's really the reason. They're old and their ideas are old. They don't understand where we are now. They don't understand the mentality of people who are pirating things. They see them as thieves, the same people who go and shoplift. I don't f*@#ing shoplift but I have pirated sh@%-loads of stuff. Like it's just not the same, it's not the same thing at all."
Tommy Refenes adds, "They spend so much money trying to prevent it but they are wasting everyone's time. They are damaging their own businesses. Those gamers who got screwed by DRM problems? I guarantee those people are going to think twice before they buy another game from that publisher."
"Sh@% changed," says McMillen, warming to his theme. "Deal with it. Sh@% went digital and this is how it works now. It's really easy to copy and give to other people."
More comments at the link. They go on to mention how piracy is a sampling tool, saving them from doing a demo and about getting e-mails from ppl who pirated and then bought SMB.
http://pc.ign.com/articles/118/1184546p1.html