But that means they can sell the 75kWH at a lower price and still not break the bank.... They are ripping people off for the 75kWH out of the box.
Well, they ARE ripping people off but not because of the reasons you think. From the very start Tesla said that they made the Model S and X to fund their mass market Model 3. Tesla is very open about the fact that they keep a high margin on the S and X to bring the 3 to market.
Software locking the battery on the other hand is the best thing a consumer could hope for. I wish they did the same thing with the Model 3. Unfortunately I won't be able to afford the 10k extra for the bigger battery (although I really don't need it with a 3 mile commute each day...) but that means I'm stuck with the battery that I get on day one. If they capped the battery I could unlock the extra range if I come across some extra cash.
How is this anything but a bonus? Buy cheap entry model of a really nice car and upgrade a few years down the line.
This still sounds like on-disc DLC to me. This would be like Capcom shipping Street Fighter x Tekken with 10 characters already on the disc but deciding that they need to charge extra to cover the additional costs of creating them for the game. So they then they give users the option of either buying the game normally or with a season pass/optional addon pack/collector's edition to buy an enhanced/complete version for extra $$$. So basically, Tesla is giving consumers the option of buying something cheaper by locking away something that is already there. Game companies can do the exact same thing and justify it the same way Tesla did: we are giving consumers the option to buy the game cheaper.
I mean, from a business point of view it may seem sound to some (I'm not that bothered by it myself personally) but I can also see why the concept comes off as a bit scummish to some.
How are people still not getting this? This is not Capcom locking characters on their 60$ disc to charge extra. This would be Capcom selling the base game for 40$ and charging 20$ for the extra characters. They are making less money to be able to sell an entry level version of their car to more customers without having to produce two separate battery packs at a higher cost. If they dropped the 60 kWh back then without having a capped version then the entry level model would have been the 75 kWh model which some people would not have been able to afford.
How does Tesla do the artificial drop from 75 to 60 for these cars? Does the battery not actually charge to 100% unless you upgrade? Does the car run out of battery power artificially before the battery actually loses charge?
As an owner you benefit greatly from a 75 kWh battery that is capped at 60 kWh compared to a battery that actually only holds 60 kWh.
Benefits of the capped battery:
- You can safely charge to 100% for 10-20% extra range every day. Usually it is recommended to only charge to 80% to not damage the battery. 100% charge is only recommended if you immediately go on a trip since letting it sit at max capacity degrades the cells.
- You can fast charge longer than a regular 60 kWh battery. The charging speed drops off once you reach a certain point. Capped batteries don't get close to that drop off point until much closer to their capped max charge.
- You can upgrade to a "bigger battery" without having to get a new car. The owner of the max 60 kWh car is stuck with that battery capacity forever.
ITT entitled, uninformed, non Tesla owners are freaking out about something that has been in place for years and has already been discontinued since at the end people liked to get the cars cheaper and still get the benefits that I listed above so Tesla was basically missing out on part of their margins because not enough owners actually upgraded in the end. Tesla is not a charity.