60fps is generally better than 30 not because of looks, but feel. The controls respond faster and thus feel tighter, but every game doesn't need to be 60fps. It mostly just matters for fast-paced games. Racing games, fighting games, and music games have an unspoken 60fps rules. Console shooters should too. Right now Call of Duty is almost the only one that sticks to that rule.
1080p is just a resolution bump. 720p looks okay to me, but 1080p looks unmistakably better once you look at it on a TV screen. The reason most people don't recognize this is because relatively few people have actually seen a video game running at native 1080p on an HDTV.
Trust me, I had no idea what kind of difference it made until I finally decided to try hook up my PC to my TV. I was honestly blown away when I played the PC versions of RAGE, Crysis 2, and Skyrim. The quality of the picture and smoothness of each game seriously felt like another minor leap forward over current gen consoles. Crysis 2 made me feel like I was looking at an early next gen game. Like "this is what J Allard promised us when he said gaming would enter the HD era".
The problem is that on consoles right now, in order to get a game running at 1080p60, you basically have to make it look like a PS2 game. A lot of videophiles might be okay with that, but the general public isn't. I don't think there will ever be a framerate or resolution standard for console games. Developers just don't think the IQ is worth the sacrifice in raw graphics.