Actually, it was worse than that. I was a member of the SF community back then, 3rd Strike was not popular at all (in the west) until the Justin Wong/Daigo match/moment at Evo 2004, some six years after it's release. Prior to that the whole community was all about CvS2/MvC2. People would post threads on SRK asking why nobody played 3S, and the perception was that it was too complex and that the Japanese players had way too much technology for US players to catch up. It wasn't even a featured game in B4/B5/Evo 2002, IIRC. It started gaining a small amount of traction mainly with a few old school top players who were actually traveling to Japan for SBO, and because of them and the Japanese players coming to Evo from over there it went from an exhibition game to a featured game at Evo (even though the number of registered players was still a tiny fraction of CvS2/MvC2). After Evo Moment #37 though, the entire community shifted to OMG 3S BEST FIGHTING GAME OF ALL TIME, and everyone started playing it. It was really bizarre to watch it happen actually.