The way MS is approaching next gen feels ground shaking imo. As history shows, if you can break new grounds, you can lead the gaming industry into new heights.
The BC, the X/S choices, the xCloud, the most powerful compact design. All these felt like a mix of Xbox Live OG from the phatbox + the move to large but cheaper optical manufacturing+distribution.
The way i see it they won't win over any Sony gamers really no matter what they do. So if they want more sales they need to grow the market. It looks like they will attempt that with a family budget friendly entertainment system gamepass plus lockheart. We will see if it will work or not. Just fighting Sony head to head won't work Sony has mindshare locked up so tight even Nintendo gave up on the home console market.