Games aren't advertising. Games are entertainment and a form of escapism.
That's not a relevant distinction to the point that Toxi made. Advertising takes advantage of the fact that people are influenced by the media they consume, but something needn't be advertising in order to influence people. We're influenced by all the media we consume - whether this is the nightly news, newspaper editorials, movies, television shows, novels, history books, and video games. I'm not suggesting that there's some sort of mindless and acritical absorption of what you're seeing, of course, but the effects do exist even if they are more complex than A causes B style cause-and-effect. Just this week in The Atlantic, there was a
short article about how portrayals of doctors in medical television shows can affect the way patients perceive doctors in the real world.
Though you might think that people are perfectly capable of separating television from reality, cultivation theory suggests they cannot, entirely. The theory goes that the social reality people are exposed to on TV shapes their attitudes toward real social reality, and it does so, of course, in subtle and complicated ways that are hard to nail down. Prevailing societal attitudes obviously influence what goes on TV, too, further complicating the relationship.
“Television, movies, books, all of these things, a lot of people like to believe they’re just fun and games, that they really don’t affect us, it’s just entertainment,” says Dr. Rebecca M. Chory, a professor in Frostburg State University’s business school who has studied TV’s influence on attitudes toward healthcare. “But the research consistently shows that’s not true.”
And there's nothing special about gamers that makes them less susceptible to these effects.
That's terrifying. @_@
I've been trying to do the best I can to detach myself emotionally from these discussions and not react in an overbearing or hyperbolic manner because that's what I'd want to see from folks on the other side of the divide, but honestly seeing posts like this really makes me want to tear my hair out.
Truth be told, I actually found it rather amusing.
Around half an hour before he posted it, I had been talking to Cyan about how I wished that she had taken out more time to explain how literary criticism works, because I think that gamers (and when I say "gamers," I mean the narrower set of people that self-identifies with that term and makes some sort of emotional identification with the hobby, as opposed to the broader "people who play video games") have a sort of siege mentality due to decades of being blamed for school violence or general corruption of innocence, featuring people like Jack Thompson. And I pointed out that a lot of the arguments presented against her center around this premise: That she is attempting to prove that video games cause gamers to be misogynists, in the same way that Jack Thompson tried to prove that video games cause kids to be violent. There's a fundamental misunderstanding about how literary criticism works since, as
this article points out, the work she's doing on how video games as a medium present women looks perfectly ordinary when contrasted with the same sort of criticism of, say, a movie.
The other major issue I've seen a lot of is a misunderstanding about what she is trying to do in presenting instances of the particular trope she's talking about, which is either centered around, "She's being unfair; there are lots of times when that doesn't happen in this game or in that game. Why is she ignoring all the games where it doesn't happen?" or, "Why is she ignoring the context? If you look at what was happening in the story, it makes perfect sense that [insert trope] was present in that story." These both miss the mark: They aren't meant to be exhaustive, to claim that the tropes should never be present, or even to argue that their presence in the specific games she presented is illegitimate. She's using them for illustrative purposes, to give examples of what she is talking about. And as the point of her series is about the state of the representation of women in gaming, nitpicking about individual examples is missing the forest for the trees. It's about the collective prevalence of
all the negative (or simply shallow and uninteresting) tropes throughout the medium. Over the course of the video series, she's ultimately not making much deeper of a point than, "Consider all of these tropes and how prevalent they are. This is how women are presented in video games, and as a medium it should aspire to a higher standard than that."
At any rate, it is probably the case that it wouldn't have helped much if she had said this more explicitly ... but I would have liked something convenient to copy and paste.