Just got a new IP in your pocket that has lots of goodwill from the fan base.
Turn it into a successful franchise by taking your time with the sequel?
Hell no, rush to make an on rails VR game that only has loose ties to the original and ruin the potential franchise's good name before it even gets a chance to establish itself.
Well played Sony.
Jeez folks, calm down~ There should be zero confusion with this and a proper Until Dawn sequel. This is just some little minigame experiment with Until Dawn branding (though hopefully it's connected to the original game in intelligent ways.) It's no more destructive to the brand necessarily than Crash Team Racing or Uncharted Fight for Fortune.
If it's good, then that's good for Supermassive Games, and if it's dumb, I wouldn't expect anybody to take VR spin-off releases as critical canon any more than they did PSP/Vita releases (which, going by the Uncharted collection and the separate God of War packs, is something even Sony itself has a hard time with...)
I'm kind of confused as to what this actually this?
https://youtu.be/cw6x80Qdzak?t=75
Looks like an on-rails shooter with a horror theme and some dodge-em-up gimmicks added in, set on a rollercoaster. It does show you out of the coaster at the end but I'm guessing it's unlikely that the gameplay will spend much time on foot if at all, and the play would still more likely be shooting or direct point-and-clicking and less adventure/reacting than the traditional Until Dawn experience.