Yes, that can be, here's how.
- Diversify
- Stop Taking Shortcuts
- Grow Up
Too many JRPG's share the same tropes, similar character, same basic structure and goals. This makes them easy to predict, and reduces the value of their story telling, which is a critical flaw for a genre where story is so vitally important. They also need to brand out into different genres, different settings, and most importantly different artstyles. If they're going to be popular in the rest, they shouldn't be specifically aiming at capturing the Japanese Kotaku or fashista market. These are fine for low budget titles that they never expect to leave Japanese shores, but if they're making a game with the intention of it selling in the east as well as the west, they're going to need to play a balancing games.
Too many JRPG's take odd shortcuts in game design, that hurt the overall experience. A classic case in point would be using a menu instead of an overworld. There was a time when developers could get away with this, but now gamers can spot shoddy lazy game design like this, from a mile away.
Finally, Japanese developers need to stop developing videogames, with the intention that only children will play them. Too be fair, gaming as an adult is not as culturally acceptable as in the united states. Regardless, they cannot keep using storylines intended at capturing twelve year old, and expect it to capture American gamers, whom frequently skew older.
This is related to the diversity issue. It's okay if some RPG's have a childish plot, but games meant for older teens and adults should be written with the idea that they'll appeal to both young audiences, and older slightly more discerning audiences as wel.