Lord Frieza
Member
Ok. Didn't Google a thing. Literally an ongoing GotG2 thread right now in OT. Perhaps Google before trying to correct folks?
Considering everyone else is obviously talking about NA, I think I'll be okay. You do you, babe.
Ok. Didn't Google a thing. Literally an ongoing GotG2 thread right now in OT. Perhaps Google before trying to correct folks?
BvS and SS were both huge movies, BvS was disappointing in the grand scheme of things, but was still massive movie, and SS was a massive and unexpected success even with a China release.
Do you think these people really care about the quality of big films they put their marketing with lol?
Even if I didn't disagree (and I do) there's still a lot of opportunities to tell us about Wonder Woman, which, as other posters in the thread have pointed out, there's an awareness of, but not a real connection to.
Ya, if anything the success of SS shows that actual quality of the film doesn't much matter in regards to advertising and success and brand elevation.
After BvS & SS, maybe sponsorship partners don't want anything to do with these movies?
Better bet to partner with WBs other franchise​s like Harry Potter and Lego.
(My personal worry: They know exactly what they have, and what they have is a Wonder Woman movie where Captain Kirk is the primary hero, and you can't really sell that and not drive the anticipation for your movie into the dirt).
Man, I was good at ignoring it then.
With more than 100 global promotional partners and $160 million in collective promotional support, the newest Superman installment, "Man of Steel," is shaping up to be the most Madison Avenue-friendly film of the summer, and the most heavily promoted Warner Bros. film this year.
The blockbuster opens June 14 and counts among its promotional partners Warby Parker, which is offering Clark Kent-inspired glasses; Gillette, which produced a video series on how Superman shaves; Walmart, which is offering patrons an exclusive screening June 13; and Hershey's Twizzler, with a promotion on Facebook that lets users create and star in a Superman-themed video. Also participating are Chrysler, Sears Roebuck & Co., Army National Guard, Kellogg Co. and Nokia -- the film's biggest global partner -- along with Hardee's and Carl's Jr. Warner Bros. declined to comment on the tie-ins.
"By all accounts this is going to be a huge movie," said Brad Haley, CMO at CKE Restaurants, owner of Hardee's and Carl's Jr. The burger chains are running a TV spot created by 72andSunny for its Super Bacon Cheeseburger, featuring Henry Cavill, who plays Clark Kent and Superman in "Man of Steel." The commercial is directed by Zack Snyder, the film's director. The movie and the fast feeders target young men.
Fast-food chains are "always a place where blockbuster movies go, because they have promotional ability to reach a broader audience," said Brent Poer, president of Starcom MediaVest Group's branded-content unit LiquidThread.
With a massive international release, "Man of Steel" has also lured global partners. Nokia, which last year launched a Batman-themed phone for "The Dark Knight Rises," is reportedly unveiling a limited-edition Lumia 925 phone in China to coincide with the release. It also rolled out a "Man of Steel" app for the Lumia with Windows phone that includes character information, trailers and an augmented-reality function. Nokia did not respond to a request for comment. Chrysler U.K. has created two Superman cars -- the S-Series for its Ypsilon and Delta -- to give away in a sweepstakes. On its Facebook page, the carmaker is running an "Imported From Metropolis" promo with products and merchandise as consumer prizes.
Sears, meanwhile, is woven into the storyline -- a store makes a cameo. Off-screen tie-ins with its Shop Your Way rewards program include shopping perks and first-look footage. Army National Guard's "Soldier of Steel" promotion includes a dedicated website with games, TV spots and behind-the-scenes video. Kellogg is using in-package promotions and contests for its Keebler snack brands, among others.
With 100 partners, "Man of Steel" appears to have topped Universal Studios' animated film "The Lorax," released in March 2012. It had a reported 70 promotional partners.
No shit Sherlock this isn't exactly new news.
Considering everyone else is obviously talking about NA, I think I'll be okay. You do you, babe.
No shit Sherlock this isn't exactly new news.
My personal take (): they know exactly what they have and it's a middle of the road (think Thor and Cap 1) superhero film. It will probably get a better critical reception than BvS and Suicide Squad but it also cost way less and doesn't have the potential to garner the same kind of hype from mainstream audiences, especially overseas. The budget was also kept in check for once so they don't need it to perform crazy numbers to break even, hence why no marketing overload. WW is not the kind of hot property that is going to blow up like Batman or Harley Quinn and WB probably knows that. They're laying the groundwork for a solid box-office performer (I'd say anywhere between 350 and 600 million dollars worldwide depending on word-of-mouth) and don't see the need to treat it as the potential billion dollar superhero tentpole that it was never going to be.based on absolutely nothing
I don't know if that makes any sense, but that's my take on it.
37% RT inbound and they know it
lol I'm not sure what it was about his post that deserved such a tone!
Do you know what day Wonder Woman releases? Do you know what month even?
No shit Sherlock this isn't exactly new news.
How do you build a connection to a character who hasn't really been in the spotlight like Supes and Bats through TV spots though?
Just looking at the current spots we have, I think there's enough there that gives us an idea of who Diana is without spoiling the movie.
Well they also obviously thought they had great movies on deck with Batman V Superman
This is GAF! Everything is serious business
Yep. Wonder Woman's got basic cultural awareness levels just below Superman/Batman/Spiderman/Hulk in the sense that people are aware that she exists and have a basic sense of her iconography, but very few people outside of the existing comics fandom could actually describe her backstory, name any of her villains, et cetera.
I wouldn't think - even after the recent films - that very many people could name a Hulk villain. Superman, sure (Luthor and no one else). Batman, definitely (Joker, Penguin, maybe Riddler). Spider-Man, yes (Green Goblin, maybe Venom). Hulk? People would just say "the bad Hulk", if you're lucky.
Of course, Hulk's getting the cold shoulder even more than Wonder Woman these days.
More on topic, they should play to that. Everyone knows Wonder Woman. Nobody "knows" Wonder Woman. Make them want to find out!
They're going to have the same problem with Aquaman. Worse, even. Everyone knows Aquaman, but they all think he's boring and useless.
E3 and a DC film review thread. Awesome.
They're going to have the same problem with Aquaman. Worse, even. Everyone knows Aquaman, but they all think he's boring and useless.
You throw marketing at it to ensure it doesn't bomb, though. Even if you know critically it could bomb like Suicide Squad, you toss enough marketing money at it to make sure you see some kind of okay return, again like Suicide Squad.Or, Wonder Woman is the main character and it's still a bad movie, and they're not going to blow an additional $100 million marketing something they know is going to bomb.
Professional race car driver Danica Patrick is getting a Wonder Woman makeover of her No. 10 Ford car for the Monster Energy NASCAR Cup Series.
Code 3 Associates and One Cure will sponsor Patrick's No. 10 Ford on May 13 at Kansas Speedway, in the Open all-star preliminary race on May 20 at Charlotte Motor Speedway and Aug. 19 at Bristol Motor Speedway. The Kansas and Charlotte cars will have a Wonder Woman movie paint scheme promoting the June 2 release, USA Today reports.
They're going to have the same problem with Aquaman. Worse, even. Everyone knows Aquaman, but they all think he's boring and useless.
Feels like a self-fulfilling prophecy in the works.
If the film is good, best case scenario for marketing is to let the positive reviews drop, then go on a marketing blitz without the baggage of the previous movies.
Sorry, I can't show examples because it has never crossed my mind to collect "digital advertising" as evidence or data for internet discussion. Now, a journalist could just ask WB about their digital push for the movie and report facts instead of conjectures.Can you show a few examples of this digital marketing?
You guys seriously think WB is intentionally wasting their money just so can say that no one wants to female super heroes? Did they have a gun to their head and were forced to make this movie?Yep... Let's not advertise our female hero... what it didn't do well.... well good thing we didn't waste money marketing it, just shows how no one wants female lead super hero movies, there was nothing we cold have done better.
I see a lot of digital marketing, maybe these "journalists" that bitch and moan about adblockers should disable theirs?
🤔🤔🤔
Or, Wonder Woman is the main character and it's still a bad movie, and they're not going to blow an additional $100 million marketing something they know is going to bomb.
I hope they do better with cyborg's marketing