That was arguably the greatest end of conference reveal in the history of E3, and was a real important moment between Nintendo and it's fans (yes, while their profession may be journalists etc, those were fans in the audience). The reveal carried incredible weight after the art style controversy from Wind Waker, and I don't think the reaction is embarrassing or bad. If you're a journalism student pining for strict unbiased ties between press and companies during conferences I see your point, but coming from the framing of Video Games, this was a defining moment in the GameCube's final hours and one of the Best moments of E3, and history will know it as such, your opinion not withstanding.