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New Wall Street Journal Article (behind their usual paywall):
http://online.wsj.com/news/articles...=WSJ_hp_LEFTWhatsNewsCollection&mg=reno64-wsj
Fair use excerpt:
http://online.wsj.com/news/articles...=WSJ_hp_LEFTWhatsNewsCollection&mg=reno64-wsj
Fair use excerpt:
Microsoft Corp. next week plans to reveal hints of its original video programming for the Xbox.
Microsoft is producing TV-like series in an effort to broaden the appeal of the console beyond videogame devotees. Shows will include a reality-style series about soccer and a documentary about a landfill with discarded Atari games.
Microsoft lured Ms. Nancy Tellem from CBS Corp. in September 2012 to bolster the Xbox's standing as a hub for home entertainment. She hired more than 150 people, including dozens to court veteran makers of movies and TV shows to create programming for the Xbox. Ms. Tellem several times pushed back the planned time frame to launch the first batch of programs.
Ms. Tellem recently told Bloomberg News the first of more than a dozen planned shows will appear in June. The programming includes an expected series from director Steven Spielberg based on the videogame "Halo," and a version of Swedish sci-fi show "Humans."
Hollywood officials who have spoken with Xbox executives say Ms. Tellem's group plans initially to focus on the device's prime demographic of young men. Subsequent offerings will try to appeal to a wider audience. They've described two types of programming: cable-like scripted shows and bite-sized fare like sketch comedy pieces.