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[AColdDay]

Why would you give up the name recognition of Yahoo?

 

[Faddy]

Correct, mostly. Altaba is Yahoo's investment arm, spun off as it's own company. They have billions in assets. We will most likely never hear anything about Altaba unless you watch stock tickers. Also: Marissa Mayer is still the CEO for now.

And since the sale effectively ends the company as a tech company it makes sense that Mayer will step down after the sale completes.

 

[TheGameshark]

lol Jesus Christ this company is a mess

 

[Fatalah]

Why would you give up the name recognition of Yahoo?

I really don't know. Wow.

Didn't Msft want to buy Yahoo years ago, but created Bing from scratch instead?

 

[One Eyed Willy]

Crazy

 

[PSqueak]

Sounds like a prescription drug.

Ask your doctor if Altaba is right for you.

You got me good.

So tumblr's days are numbered? again?

 

[Darryl M R]

Time to secure some good Altaba email addresses

 

[Lactose_Intolerant]

Just reminds me of Alibaba.

There is a reason for that

 

[Slayven]

Time to secure some good Altaba email addresses

goastse@Altaba.com

 

[uncelestial]

https://www.washingtonpost.com/news...h-its-new-name-altaba/?utm_term=.025d8df379bf

The new name is meant to be a combination of the words “alternative and Alibaba,” according to a person familiar with the company’s thinking, who didn't want to be named because the individual was not authorized to speak on the record about the name change.

lol

 

[Vermillion]

Let me just Alt-tab right out of there.

Alt-tab-a way to a different website.

Ah, these got me

 

[riotous]

Why would you give up the name recognition of Yahoo?

Verizon bought that name recognition; Yahoo.com will continue to operate.

Hence why the old company that sold off Yahoo.com, etc. is no longer called Yahoo.

 

[Iolo]

https://www.washingtonpost.com/news...h-its-new-name-altaba/?utm_term=.025d8df379bf

lol

The new name is meant to be a combination of the words “alternative and Alibaba,”

Then it should have been Altibaba.

That will be $3 million, please.

 

[jstripes]

Why would you give up the name recognition of Yahoo?

"Yahoo" (Altaba) is now a holding company. Yahoo belongs to Verizon.

What a weird 20 years.

 

[RustyNails]

Why would you give up the name recognition of Yahoo?

Because the name is now associated with 1 billion hacked accounts and a sunk business under Marissa Mayer. She will get a nice parachute though, so don't worry about her.

I'm still mad at her for scrapping the work from home policy completely. Her grand idea was that if people are together, it creates good vibes and ideas. Yeah right. Company got completely buttfucked to the ground.

 

[Fox Mulder]

Yahoo really shit the bed.

 

[RustyNails]

Ali Baba was a chump by the way. His brother Kasim Baba got all the action.

 

[Madness]

This will ruin the movie the Frequency where the kid tells his fathers friend in the past Yahoo is his secret phrase that brings him luck so he remembers to invest in it. Who knew Yahoo would be Altaba in the future lol.

 

[rrvv]

does this button combination do anything?

 

[enzo_gt]

https://www.washingtonpost.com/news...h-its-new-name-altaba/?utm_term=.025d8df379bf

lol

This is unbelievably awful. Alibaba continues terrorizing the Internet.

 

[fwpx]

Altaba? What the fuck?

 

[arglebargle]

Yahoo's stake in alibaba (and to a lesser extent yahoo japan) is so valuable the entire point of the company is basically to figure out how not to pay tax on the gain. I imagine this sort of accomplishes that by spinning off the actual business and leaving behind a portfolio that will almost be an alibaba proxy.

 

[PHOENIXZERO]

What an awful name...

The fall of Yahoo over the last 10 or so years has been amazing, fighting the MS buyout has to be one of the biggest blunders in that time. That Alibaba stake they bought back in 2005 probably the only good investment they've had.

 

[King of GAF]

This name reminds me of when Netflix split off their DVD rental service and gave it an awful name.

 

[Dynamite Shikoku]

From the Sydney Morning Herald:

 

[The Real Abed]

Hopefully this means I never have to stylistically type "Yahoo!" ever again.

But I'm not really going to care enough to write Altaba so I'll probably continue to type Yahoo!. Or just Yahoo.

 

[BrownWalrus]

In May 2016, it was revealed that Mayer would receive $55 million if she is terminated without cause within one year of Yahoo!'s sale.

Crazy that she would still get so much even while being scorned for her performance there. How can someone fuck up a business so bad but still be guaranteed so much money for it?

 

[Deadbeat]

Cant wait to explain to my grandparents what happened to yahoo. Incoming hour of tech support.

 

[TyphoonStruggle]

Why is everyone shit talking Marissa Mayer?

I'm pretty sure Yahoo was a dead ship before 2012.

 

[FantasticMrFoxdie]

So is my email address still going to be @yahoo?

If its changing to @altaba, that would be disgusting

 

[rokkerkory]

So is my email address still going to be @yahoo?

If its changing to @altaba, that would be disgusting

It's way more secure this way

 

[enzo_gt]

Why is everyone shit talking Marissa Mayer?

I'm pretty sure Yahoo was a dead ship before 2012.

IIRC she was key in the Tumblr purchase, which many see as the big risk Yahoo took to revitalize their brand and get it's footing that ended up as a sort of killshot, and the company continued to tank under her leadership.

 

[Oblivion]

I get that Yahoo's no Google, but why would you get rid of your brand? Especially for a horrendously dumb sounding name like "Altabababa".

lol Jesus Christ this company is a mess

Wasn't there news that they were turning things around recently and performing better than ever? LOL.

 

[xcharles718]

The company formally know as Yahoo! literally has zero consumer facing businesses anymore. Altaba (still) consist of its investments in other companies, such as Yahoo Japan (an independent entity that was always majority owned by the Japanese conglomerate Softbank), and more notably, Alibaba.

Those consumer facing assets (such as Answers, Flickr, Mail) aren't changing to Altaba Mail, etc. because these assets are now by Verizon.

Spoiler

it's literally nothing.

 

[numble]

https://www.washingtonpost.com/news...h-its-new-name-altaba/?utm_term=.025d8df379bf



lol

From the article:

The idea behind the name is that Altaba’s stock can now be tracked as an alternative to Alibaba because Yahoo owns a sizable chunk of the Chinese company.

I guessed correctly:

If you want to invest in Alibaba, you can invest directly in Alibaba stocks, or alternatively indirectly via Altaba stocks.

 

[The Real Abed]

It's like Google changing its name to Alphabet. We still go to Google.com and Google Gmail. Our email isn't now magically @alphabet.com. They'll keep the names for obvious reasons. Even Apple still has @me.com addresses even though the site now redirects to iCloud.com. You can't inconvenience your members willy nilly.

 

[firehawk12]

From the article:
I guessed correctly:

Why would you invest in Altaba if you wanted to invest in Alibaba?
Is there some weird stock rule that I don't know about that makes that process make sense?

 

[kurahador]

So is my email address still going to be @yahoo?

If its changing to @altaba, that would be disgusting

Time to create dupe gaf accounts using altaba.

 

[Black Republican]

what a shame, she had good intentions

 

[Shao Kahn Brewing a Stew]

Alt-tab-a way to a different website.

LOL!!!!

 

[SenorArdilla]

They didn't think that name through, did they?

 

[norinrad]

Most people would say Marissa was forced out for being a woman, though she was forced out for not being able to change things and totally putting the final nail in a company that was already dying when she took over.


I was rooting for her to succeed and turn things around. Sadly that did not happen. I will wait for her book.

 

[Zeouterlimits]

So sounds like Yahoo as we know it (a web site. a news source, etc.) isn't changing its name.

Yahoo and Yahoo news, etc are now owned by Verizon.

Altaba is the new name for the company that just sold off most of its assets.

Is that right? Altaba now has nothing to do with Yahoo.com hence the name change?

Yahoo.com isn't changing it's name, either are other branded assets.

Yeah, don't most of the posters here have it backwards?
Bad thread title.

 

[Admiral Woofington]

Are they still running out of altaba license plates?

 

[medrew]

Why would you invest in Altaba if you wanted to invest in Alibaba?
Is there some weird stock rule that I don't know about that makes that process make sense?

Yahoo can't sell their stakes in Alibaba or Yahoo Japan without incurring a tax bill. So even if their stakes are worth say $30b they will have to pay tax of $10b so effectively it is only worth $20b. They have been looking for a way for years to make the capital gains tax free to return to shareholders.
No-one wants to invest in altaba persay, rather there is just not easy way to maximize shareholder value so the holding company will exist until such a day they find one that the IRS won't force a hefty tax bill on.

 

[StoppedInTracks]

Do you Altaba?

 

[Razmos]

Isn't Altaba the Wicked Witch of the West?

 

[Rymuth]

Awww

I always had a soft spot for this moment in Frequency

 

[Kathian]

Why would you give up the name recognition of Yahoo?

Overreaction to the hack I'd suggest.

 

[Monocle]

Altaba sounds like a brand of heart medication.