The odds of any of this stuff being complementary to Gold subscribers is so laughably slim I can't believe anyone's contemplating the possibility.
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The odds of any of this stuff being complementary to Gold subscribers is so laughably slim I can't believe anyone's contemplating the possibility.
Well, they are wrong about 3 people holding Spencer's position since last July.
No TV producer in the world is going to want to artifically limit their audience like that.
TV,TV,TV
Yea, that's fine. But at the same time that can also be said forever regardless of what they provide. Open 10 more studios, fund 20 more games, and then do some TV shows? "I wish they put those resources to even more games!". The only way for this complaint to cease existing is to turn MS into Nintendo and have them offer nothing else in the entertainment realm. It's not a very reasonable thing to request of them.
You also named checked companies like Netflix, Hulu, Amazon and so on as a reason why they have little chance at succeeding, but then also stated that they should approach this as a completely separate entity not connected to their biggest entertainment successes so far. So you're suggesting that they create a new Zune essentially, by having them not leverage areas where they already have brand recognition and leaving it to fend for itself... and you expect that to help them in their battle against Netflix and other established alternatives with tons of mindshare currently? That doesn't make any sense to me. The Zune store languished for years before being rebranded as Xbox Music, despite being an almost identical offering (slightly better in fact). Using the Xbox brand for this purpose makes perfect sense.
The only thing I definitely think they are doing wrong at this point, is having the content restricted to Microsoft devices.
On the whole, this looks like a venture that is meant to push the entire MS ecosystem. Meanwhile, all of the other similar services are available on devices of one's choosing. Including Xbox One. Unless they end up with the next Game of Thrones on their hands I just don't see it happening for them in this area. But sure, anything is possible.
While MS has cash to bleed, they're the greenhorn in an already busy market of "original programming". They're playing against companies that garner a hell of a lot more respect and mindshare in the entertainment world. Aside from Halo which has its built-in core audience that is in full neutral, nothing described in the press releases reads as the next big thing or even a medium thing.
Unless they're saving some bombs for E3, the announced and in-development (any show on that list amounts to nothing without a pilot commitment ) shows are pretty underwhelming.
Yea, that's fine. But at the same time that can also be said forever regardless of what they provide. Open 10 more studios, fund 20 more games, and then do some TV shows? "I wish they put those resources to even more games!". The only way for this complaint to cease existing is to turn MS into Nintendo and have them offer nothing else in the entertainment realm. It's not a very reasonable thing to request of them.
You also named checked companies like Netflix, Hulu, Amazon and so on as a reason why they have little chance at succeeding, but then also stated that they should approach this as a completely separate entity not connected to their biggest entertainment successes so far. So you're suggesting that they create a new Zune essentially, by having them not leverage areas where they already have brand recognition and leaving it to fend for itself... and you expect that to help them in their battle against Netflix and other established alternatives with tons of mindshare currently? That doesn't make any sense to me. The Zune store languished for years before being rebranded as Xbox Music, despite being an almost identical offering (slightly better in fact). Using the Xbox brand for this purpose makes perfect sense.
The only thing I definitely think they are doing wrong at this point, is having the content restricted to Microsoft devices.
There is no way everything on Xbox Video would make it into a streaming service. No chance in hell.
Having it restricted to just Microsoft devices is what will alienate people who can access other services through devices they already own. That is the only reasoning behind my suggestion that they do this with different branding and as an app that is widely available on all devices. As the Xbox brand is recognized for gaming. It is merely an approach that would reach the wider audience they need in order to succeed, but even then, I still don't think it's a good idea. You gave Zune as the perfect example.
So yes, I can see why they would want to leverage it behind the Xbox brand and that might make sense from a standpoint of recognition. However, it's like I said before. What is Xbox recognized for most? Gaming, and that is what most people will be buying an Xbox One for. And people on other Microsoft devices who don't game would likely not give a shit, given the name and it's association.
On the whole, this looks like a venture that is meant to push the entire MS ecosystem. Meanwhile, all of the other similar services are available on devices of one's choosing. Including Xbox One. Unless they end up with the next Game of Thrones on their hands, I just don't see it happening for them in this area. But sure, anything is possible.
Based on past experience, I'm sure the Halo content will end up on Microsoft's Youtube channel, Netflix, Blu-Ray, DVD, etc. Forward Unto Dawn launched on Halo Waypoint and Machinima Prime, but was eventually released on other outlets and formats.
Is HBO, Netflix, AMC, ABC, NBC, CBS, etc, etc, etc....all wrong for initially having entertainment content that they create only released on their outlets so that they can attract viewers and make money off subscribers or advertisers??? Why must Microsoft do something that other entertainment content providers don't do???
Of course they can't offer new movies, that's not what I meant, sorry. But other shows like Breaking Bad or Mad Men and movies that are availabe on Netflix and Amazon Prime.
Amazon, Neflix, Hulu, etc. You really think Xbox TV will compete or gain any relevance with the likes of these being available? People already have access to these other services on devices they already own and the Xbox brand is associated with gaming first and foremost. The casual market is not going to give two shits about Xbox TV and you can bank on it.
While MS has cash to bleed, they're the greenhorn in an already busy market of "original programming". They're playing against companies that garner a hell of a lot more respect and mindshare in the entertainment world. Aside from Halo which has its built-in core audience that is in full neutral, nothing described in the press releases reads as the next big thing or even a medium thing.
Unless they're saving some bombs for E3, the announced and in-development (any show on that list amounts to nothing without a pilot commitment ) shows are pretty underwhelming.
I need a Halo series about an ODST squad
Unless they're saving some bombs for E3, the announced and in-development (any show on that list amounts to nothing without a pilot commitment ) shows are pretty underwhelming.
I'm not saying they should put the content on other services. They absolutely should keep the content exclusive to Xbox Video, at least initially. What they shouldn't be doing is locking out other devices that can access Xbox Video. You can get access to Xbox Video on a Mac, but from the sounds of it, you wouldn't be able to watch these shows there. That's not the same as the other examples you've provided.
LOL. This is insane. What in the world do you expect from in-development show synopsis where the cast and crew haven't even been confirmed?
While MS has cash to bleed, they're the greenhorn in an already busy market of "original programming". They're playing against companies that garner a hell of a lot more respect and mindshare in the entertainment world. Aside from Halo which has its built-in core audience that is in full neutral, nothing described in the press releases reads as the next big thing or even a medium thing.
Unless they're saving some bombs for E3, the announced and in-development (any show on that list amounts to nothing without a pilot commitment ) shows are pretty underwhelming.
Original content
Assumptions
...
Amazon, Neflix, Hulu, etc. You really think Xbox TV will compete or gain any relevance with the likes of these being available? People already have access to these other services on devices they already own and the Xbox brand is associated with gaming first and foremost. The casual market is not going to give two shits about Xbox TV and you can bank on it.
Amazon, Neflix, Hulu, etc. You really think Xbox TV will compete or gain any relevance with the likes of these being available? People already have access to these other services on devices they already own and the Xbox brand is associated with gaming first and foremost. The casual market is not going to give two shits about Xbox TV and you can bank on it.
I think Micro$oft already is laughing all the way to the bank, with cash in hand and the intent to make more.
All from Wikipedia:
"On April 30, 2012, Microsoft Studios announced that Forward Unto Dawn would play on Machinima Prime and Halo Waypoint (a marketing website for the Halo series) during the weeks leading up to the release of Halo 4. The series' first episode attracted five million views on Youtube within two weeks and, as of March 2013, has eleven million views. The second episode attracted three million views within two weeks and six million views by March 2013; however, these statistics do not include views on Halo Waypoint."
Halo Legends:
"Based on Rentrak and Home Media Magazine numbers, Legends ranked second and fourth in Blu-ray Disc and DVD sales, respectively, during its first week of sales in the United States. It also ranked seventh in Blu-ray Disc rankings in Japan. In its second week it dropped off the US Blu-ray Disc Top 20 charts, and slipped to tenth for DVD sales. According to The-Numbers.com, Legends sold $2.56 million worth of merchandise or 168,000 DVDs its first week. Total sales have reached $8.32 million, selling almost 600,000 units."
"In February 2013, Yusuf Mehdi, corporate vice president of Microsofts Interactive Entertainment Business, shared that Xbox LIVE members now number 46 million, up 15 percent from a year ago. during the D: Dive into Media conference in Southern California."
Don't you think that the main reason MS is doing this is to make money and add subscribers to Live initially and add value to Live for people who already subscribe? Then once that is over, then I'm sure they will release it on other outlets, platforms and formats for other people to enjoy and have another round of revenue come in. Not really different than a movie studio releasing a movie at theaters and then BR/DVD at a later date or HBO initially launching a show on HBO and then other formats at a later date.
Also, do you know for sure MS isn't going to release this new content on Xbox Video at launch or are you just making an assumption?
Micro$oft
You do realize that Amazon and Netflix's streaming services were created as value-add to other existing subscriptions, right? If you were getting DVDs in the mail you could stream some stuff. If you had Prime shipping, you could stream some stuff. If you have Live Gold you can stream some stuff. Even Hulu started as a free service with a paid option, which evolved to the primary one. Not sure how those are the standard-bearers and the market should now close...
That's not to say that this will explode and change the face of programming, but why you'd whine about some free content being provided to existing subscribers I have no idea.
Amazon, Neflix, Hulu, etc. You really think Xbox TV will compete or gain any relevance with the likes of these being available? People already have access to these other services on devices they already own and the Xbox brand is associated with gaming first and foremost. The casual market is not going to give two shits about Xbox TV and you can bank on it.
But Amazon and Hulu have done a terrible job developing origjnal shows. I could easily see Xbox TV doing a better job especially since it is being run by executives from CBS, WB, and AMC. Not to mention they've partnered with big name production studios from Spielberg, Ridley Scott, Seth Green, Sarah Silverman, etc. Honestly I don't see any way that companies like Hulu or Yahoo have an advantage over Xbox Live. Xbox already has a huge subscriber base and is backed by a company with far more resources. Whether Xbox Originals becomes a huge mainstream success is another question, but I don't think it is that difficult to pass the low bar set by Hulu or Amazon. Even Netflix hasn't had that much success beyond Kevin Spacey. Arrested Develolment S4 was a complete abomination that tarnished the memory of the show.
According to the Polygon article the 48. Million number includes Gold and Silver memberships.I"In February 2013, Yusuf Mehdi, corporate vice president of Microsofts Interactive Entertainment Business, shared that Xbox LIVE members now number 46 million, up 15 percent from a year ago. during the D: Dive into Media conference in Southern California."
These two sound great
"Game of Thrones or nothing" is a very interesting take. Netflix has been successful in this area without anything close to GoT. Microsoft can do this, easily. They just need good shows.
Make good shows, people will watch. Period.