Give me your plan then. They have stopped production of Xbox One and Xbox One X, they sold 55 million of those and they aren’t going to sell much more of those. So what happens now? What’s a good tactic in your mind?
Short version: make compelling hardware (like SeX), price it competitively and release cool games for it. Works for Sony and Nintendo!
Long version:
- Get the XSX close to PS5 in price, and plan discounts well if more expensive so as to not appear obscenely pricey
- Stop calling it stupid fucking names!!! Legit just call the SeX, Scarlet! Your project names are better than your actual names
- Make exclusive games, release them consistently and up the quality
- Market them!!! Barely fucking knew Ori 2 came out, and the average XBox game seemingly goes out of talk in two weeks
- Not every game has to be a service
- Release new IPs and vary it up, it can't just be Halo, Gears and Forza
- Focus on games other people aren't making; Sony has narrative, Nintendo has playfulness, MS should focus on "niche" genres like stealth, horror, action titles or big wordy RPGs imo
- Try and break into markets MS isn't usually in, especially Europe (and maybe inch towards Japan) with your IPs
- When you release new hardware, don't make it overshadow your OG; nobody wants the OG X1 today because the X1S is just better, which kills the used console market
- BC and GP work well, I feel GwG is redundant but whatever
- Keep releasing titles on PC/Switch, but have promising stuff consistently, and never on XBox second (Gears Tactics)
- Obviously Lockhart is canned faster than you can say "Kinect"
I don't think their situation is dire, as they have many studios, promising hardware, and a foothold in the US. I just don't think they've been very exciting this past gen.