I think people need to keep their expectations lower. We know these directs are basically summary trailers, and if its not a game like Smash Bros, then chances are we won't be getting hit with some crowd-pleasing news. Of course, even Sakurai cannot please everyone. With Shulk's announcement behind us, guess what some fans are doing? Some of them are hating on Sakurai for not including Bayonetta as well.
Some people even expected more freebie offerings with Bayonetta 2... like the first game being included wasn't good enough. Come on!