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Mozilla is trying a rebranding

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Ugh, those are horrible! Only the first one is somewhat OK but...ugh. They should keep the dinosaur theme for their logo, it is what differentiates them at first sight.
 

subrock

Member
I actually quite like some of them, but not for a browser. They look more like logos for a Tokyo drifting league than a desktop app
 

Meier

Member
jb_Mozilla_B_connector_1-1400x990.jpg

This one just makes me think of Classixx' album/single covers:

 

Brazil

Living in the shadow of Amaz
They're all awful, but the second one is really, really interesting. I love how they managed to do all the letters justice in that mess.
 

Kilrogg

paid requisite penance
Terrible all around.

Why don't they keep the dinosaur/Godzilla concept and make a new logo around that idea? Too afraid of getting sued? Dinos not fashionable enough anymore for you?

Keeping the dinosaur theme has undeniable advantages IMO:
1. Continuity with their current identity
2. Obvious link with their name, as it sounds like Godzilla
3. Continuity with their software logos (i.e. Firefox's and Thunderbird's names and logos are animal-based)

I don't know, the dinosaur could be more stylized than the current one - that's a given... Maybe something more cutesy/flat/material design-ish? And much like the bird and the fox encircle something, maybe the dino could "encircle"... something with its teeth?
 
Are flaming letters back in style?
Mozilla_Application_Suite_for_Mac_OS_9_Startup_Screen.png


By the way I think the OP should have posted the current Mozilla logo:

cSf9xlZ.png


These concepts are bad but it's not like the current one is anything to write home about.

EDIT: Beaten like a slow browser

It would make a good Toronto Raptors logo though.
 

necrosis

Member
these are all fucking horrible apart from moz://a

particularly the colorful wingdings one

i hope they only paid like $5 for these
 

Stumpokapow

listen to the mad man
m:// is the least bad of the bunch, but:
a) it's way too heavy typographically
b) mozilla's colour is red, not blue
c) it's way too nerdy (firefox literally hides the http:// part because only nerds care about connection protocols, it's a holdover from the time where the internet actually had many protocols)
d) it still looks worse than the current wordmark.

the eye of sauron one is aesthetically ok but everyone is going to read that as surveillance. it's yellow and black, which communicates ALERT!!!, and it's a giant eye, which communicates surveillance. for an organization supposedly dedicated to web freedom, that's a bad message.

it's a testament to mozilla's failure as an organization that half the feedback doesn't recognize that firefox and mozilla aren't the same thing. which i guess shows why they're doing a rebranding. but not like this.
 

enzo_gt

tagged by Blackace
All of those are either so bland, by-the-numbers, or completelt devoid of personality.

Then again it's not like their current branding has any of that either.
 
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