No doubt, I think the main thing is to look at these guys through the lens of doing a regional sound that has become mainstream. I think the only reason i can appreciate them is due to the cultural context of Atlanta's club/strip club and dance scene of the 90's, 00's, 10's. I thought Jeezy, and Gucci Mane was wack as fuck when they started buzzing in Atlanta, but you go out enough, drinking, getting lit, dancing with women to these songs; sooner or later they start becoming your jams. LOL
However if you're only engaging this music through your headsets, then you're definitely not going to get much out of it as you would from listening to a J.Cole, Kendrick, or Kanye.
To me these guys are the Miami Bass/Atlanta Booty Shake rappers of the late 80's/90's. Whereas Atlanta Booty Shake music was thought to have died, but didn't and got mixed with the themes of gangsta rap and east coast materialism and evolved to crunk, snap, and trap.
Nah, if you're White i can definitely understand if you never heard of Bougie. It is indeed a variation of the word Bourgeoisie just with the African American vernacular pronunciation of it, where it has become it's own term with unique meaning within African American culture.
It's kinda similar to Hoe which really isn't a variation of the term but a straight up African American vernacular pronunciation of the word Whore, which gained its frequency of use in Black communities through the 70's urban pimps and Blaxploitation movies, but look how popular the term Hoe has become and is used now in the Mainstream, instead of Whore.