Love it, they are NAILING the "connectivity" aspect that made them look weak to MS.
IMO, Sony has been making incredible strides when it comes to branding PlayStation Network, and I firmly believe that they can edge out MS completely if MS chooses to focus on apps and what have you.
Best of all, NO ADS! (RIGHT!??)
I am loving what Sony is doing. Never did I think a Japanese company could understand or catch up when it came to networking, but they've blown it out of the park, and it was evident with the VITA.