Now, Grant Morrison claims that a new boom is coming back. With his astrological charts, reports on sunspot activity, entrails of roadkill and a bloody Etch-A-Sketch, he can prove that a cycle of industry wealth and success exists, and that we're currently moving along the upswing of the curve towards a brand new peak, a little optimum. In just a few years, everyone will be all over us again, people will back truckloads of money up to our doors, we'll shift more units of THE LONELY DEATH OF GOT NO LEGS BOY in one week than Shania bloody Twain shifts CDs in a year, and we'll all live like kings.
But, to be blunt, Grant is on drugs.
No boom coming, folks. A boom, at this stage, would require access to a larger audience. And the only audience we have, the only audience we currently have the apparatus to reach, is those people prepared to walk through the door of a direct market comics store.