The press will berate the studio that was hired for making this on a shoestring budget and a couple of days (Exaggerated.), while forgetting that basically all the fault lies with Activision -- and then, when they hire the next studio to make another license tie in, the same thing will happen. This has been happening with every single one of these types of games.
If the actual studio at fault was held accountable, they might become more wary about making such garbage, and perhaps give the studios more time and money, or at least something reasonable, which might even result in more decent games.
It's time to start holding the actual license holders of these kinds of games accountable, and not the studios they hired to make them.