I really dislike the "We don't want to pay for a new version!" thing. This came up with Skullgirls, where people were going to be upset if they labelled a post-DLC update with 4 new chars as "Skullgirls 2." Yes, there are specific cases where there should have been a X-Pack instead of a brand new IP (UMvC3), but the most important thing keeping more FGs being produced isn't how many people enter EVO, it's how many people buy the game. (And in fact, I think MadCatz is actually the most important force w/r/t the tournament scene, since they actively benefit directly from having more players in the competitive scene, since they sell the peripherals and aren't locked down with a single IP.)