I think a great story could have saved it
Yeah, it needed something really compelling and unique to at least give it something to break up the gameplay (sounds bad just saying that). It might be a story fit for a mid-teen, but in theory the violence it too gory for them.
I reckon a lot of people will like it, despite it's flaws. Hell, I might like it too, put I'm not paying anywhere full price for it.
I've never actually paid for that kind of advancement-generating microtransaction. Yeah, I'll buy DLC, if not cosmetic stuff, but the first time I run into a game where I feel compelled to spend money just to play the game I already paid for, I'm done.
I think it's kind of disturbing that a lot of full priced games are starting to put that stuff in. Some stuff, like when the system they're using in Forza 5 was placed in (I think Horizon?) it was easily ignored because, frankly, you don't need it. Similarly, Ryse seems to be of that ilk; "yeah, you can pay to unlock stuff, but there's no point."
But, while it's a bit of a slippery slope argument, we're kind of starting to slide down that slope already. They wouldn't do it if it wasn't working. And that's what's frightening.
A lot of that started with one of the old Tiger Woods games if I remember correctly and you didn't need it then. It's been around in that state for a while, but you can sense they want to change things up all the time if they could get away with it.