Sure they did. People just didn't respond. There's really no other way to sell that movie that isn't blatantly misrepresentative of what you're going to get, at which point the bait 'n' switch complaints would have soured any reception of the film after opening weekend.
They sold it as best they could while honestly trying to share exactly what it was. The trailers/commercials were well made. Universal put in good work.
I don't know, I'd say if a movie's trailers didn't attract people to the theaters, and it's word of mouth after its home release that gets those same people to give it a chance (and end up loving it). I'd say the marketing was, by definition, not perfect/as good as it could in that case. Perhaps the trailers maybe packed too much in, became too much of an overload for people, or there could have been different styles of trailers out there covering different aspects of the movie rather than every trailer trying to cover all the bases for the movie.
As I've said, I personally know plenty of people that have no interest in gaming, or have very little pop culture knowledge, from various backgrounds that ended up enjoying the movie after they watched it. They absolutely weren't interested in it from the trailers, but after hearing me shower praises on the movie, gave it a shot.
The trailers/marketing did their job in appealing to the demographic that I belong to. Didn't do their jobs to attract the other widely varying demographics that did respond well to the actual movie once they watched it at home.