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[AniHawk]

Whatever they tell him to? HE'S AN ACTOR :lol

Yeah, but he obviously cares about Sony. You saw the part at E3 when he interrupted the main guy to give that speech?

 

[which1spink]

I shower nearly every other day. I sweat ... uhm ... swear!

 

[Threi]

...your operating system is inferior...

WRONG

 

[Baraka in the White House]

Me on MS.

Your product range is an embarrassment, your console is inferior, your operating system is inferior, your portable MP3 players are inferior, your cell phone OS is inferior, your search engine is inferior, your name is stupid and your boss is a cunt.

So there.

 

[Interfectum]

I'm 31 and I love Metallica... but I'm not 'sweaty'

 

[Hot Coldman]

at first i didn't care, then i realized this happened in Australia

Oh, no wonder they sounded so bitter.

 

[Mailenstein]

Well, who cares what he says actually?

 

[NemesisPrime]

I always thought sweaty thirty year olds in Metallica t-shirts where pen & paper RPGers?

 

[spats]

Microsoft has the worst PR people in the industry.

 

[StuBurns]

WRONG

Not even a little.

 

[badcrumble]

You'd have to have paper thin skin to be even offended by this.

Unless you are actually sweaty over 30 and wear Metallica T shirts.

what if i'm sweaty, 33 years old but looking like 45, live in a house composed entirely of rotting drywall, and wear a stained t-shirt that just says THE TROOPS on it. am i the Expanded Audience.

 

[Apoc29]

Should have just went with the ole "fat and living in their parent's basement/spare room" label. I will be turning 30 soon though, so...partial correctness.

According to the article, they did:

And it didn't end there - the presentation featured constant allusions to basement dwelling nerds and impenetrable control schemes. Which is fine if Microsoft's courting vacuous fashionistas now, but does the company have to do it at our expense?

 

[Tiduz]

Haha, this is going to be one of those really ugly breakups where you have to pretend to care about your buddy's feelings but really you're just laughing at how terrible it all is.

:lol

 

[Kagami]

All my Metallica T-Shirts were ruined by sweat stains

:lol

 

[Kai Dracon]

Seriously though nobody should really be offended by this. The same reason they are doing this is the same reason MS and Sony and a lot of devs referred to the Wii's audience/appeal as "soccer moms, kids and grandmas": They are trying to get "cred" with the audience they are trying to appeal to. It was just a marketing ploy then and it's just a marketing ploy now.

No one should be surprised by this either. Microsoft isn't a gaming company; they're not "your friend". They're a marketing company. Everything they've done with the xbox platform, at every turn, has been dictated by marketing and chasing shifting demographics.

They won the adoration of "hardcore" gamers at the launch of the 360 because that's who they targeted with their surgical marketing strikes. Everything about the 360 was exclusive and hardcore, right down to releasing a stripped down "core" package "for the casuals" to prove that Microsoft knew you were f**kin' A hardcore because they had a expert's bundle just for you. You know what a hard drive is... you're not one of those casual gamers. That's why they don't need one in their box!

Microsoft began "disrespecting" their original target audience as soon as the NXE was announced - that is when they decided they had enough sales to the hardcore to lock that demographic down, and began looking for the next mark :lol

 

[ShinAmano]

Funny thing is...the sweaty thirty year old are the ones who buy games...and probably wont be buying Kinect.

Way to go MS.

 

[ULTROS!]

So... Does this mean they're giving up on the hardcore crowd?

 

[Zabka]

Microsoft has gone nuts. The stupid ass new controller and raising prices on xbl were bad enough, but this sounds like genuine contempt for their base.

In response,

 

[[Nintex]]

Ensemble Studios must've employed a bunch of 30 year olds as well.

 

[Spookie]

Never though I'd see the day when MS overtake Sony on their levels of cunt-ishness.

 

[StealthGoblin]

Everyone should club together and turn up to every single gaming event wearing Metallica T-shirts and not wash for 9 days prior to them.

Or wear T-shirts with his face on. Still stinking.

 

[TheOddOne]

Well, it's one of a series of implicit or explicit statements made about 'the hardcore' in the last few months. All on top of a context where MS seems to be decreasingly interested in generously serving its hardcore base.

So maybe that's why.

And those are?

The Live increase & Controller thread where warrented, MS just fucked up so much. But this? Really? Is this a slow news day or something?

 

[NemesisPrime]

Funny thing is...the sweaty thirty year old are the ones who buy games...and probably wont be buying Kinect.

Way to go MS.

That would be 40 year olds. The REAL hardcore gamers from the 80s

Besides.. all the 30/40 year olds will be buying Kinect for their kids.

 

[Segata Sanshiro]

So... Does this mean they're giving up on the hardcore crowd?

No, it means they've already got the hardcore crowd to the extent that they feel it's worth throwing money at it, and now they're trying to court a new audience.

I mean, there has to be some confidence at MS that their hardcore audience isn't going to abandon them no matter what they do, what with testing that by the whole shitbrick hardware thing and all.

 

[Lakitu]

It's just a throwaway comment.

Though personally I hope Kinect fails. In fact, I'd love it. Maybe it'll make them see sense for once and actually come up with some decent exclusives beyond the obvious ones.

 

[Imm0rt4l]

lol - one offhand remark made in jest is the extent of what they took away from the whole thing?



Whatever they tell him to? HE'S AN ACTOR :lol

astroladded

 

[LowParry]

I cast a spell!

Fuck Kinect. Cause my wife wants it And I don't!

 

[Interfectum]

The funny thing is... those 'sweaty' 30 year old Metallica fans made them $1 billion in XBL revenue and are going to be the ones paying $60 a year for their p2p network.

Good luck getting my grandma or sister to do the same MS. :lol

 

[Valkyr Junkie]

Whatever they tell him to? HE'S AN ACTOR :lol

Whoa there, stop the bus. Jerry Lambert is an actor, Kevin Butler is the real deal.

 

[Dynoro]

So I match all three and will buy Kinect - what does that make me? :lol

 

[Guevara]

Microsoft, jealous of Nintendo's customer base confirmed.

 

[mello]

What is Metallica? :lol

 

[PepsimanVsJoe]

In all fairness hardcore gamers are about as fashionable as roadkill.
The 360 pad also has zero style.

 

[dismas]

There's so much overly sensitive people in the world. How can anyone get pissed off by something like this is beyond me.

Agreed

 

[tea_and_crumpets]

Fuck Microsoft. Megadeth is the superior band.

Dave Mustaine is a whiny bitch.... that is all.

 

[Ushojax]

Why does anyone give a shit? This is no worse than the stuff GAF says about hipsters. The truth hurts, I guess.

 

[Talamius]

Of course it's mostly true. Still, I look forward to the backpedaling PR statement.

 

[Chrange]

Everyone should club together and turn up to every single gaming event wearing Metallica T-shirts and not wash for 9 days prior to them.

Or wear T-shirts with his face on. Still stinking.

So you've been to E3?

Whoa there, stop the bus. Jerry Lambert is an actor, Kevin Butler is the real deal.

There are people who BELIEVE that, that's why I responded to Astro! It must freak them out to see him in that credit card commercial :lol

 

[JADS]

Oh MS, shitting on the audience that is going to buy Kinect first?

*Insert our demographic is really the hardcore otaku cinematographer hipster mom vocalist*

 

[Interfectum]

Why does anyone give a shit? This is no worse than the stuff GAF says about hipsters.

I don't think some of you get it.

I don't take offense to what they said, it's the tone and the fact that corporations like MS get off on pissing on their consumer's faces.

 

[fortified_concept]

Whatever they tell him to? HE'S AN ACTOR :lol

Jesus Christ, dude. This reply was so stupid that I lost brain cells reading it. Did you really think we was talking literally or seriously? For god's sake...

 

[Segata Sanshiro]

In all fairness hardcore gamers are about as fashionable as roadkill.
The 360 pad also has zero style.

Indeed. It's just one of those truths you aren't supposed to speak about customers, like if you work in a clothing store and a person of... significant carriage asks if the outfit makes them look fat.

 

[StealthGoblin]

In saying those remarks, he's also pissed off Dave Mustaine.

Now we definitely know we won't ever hear the end of this.

 

[Khrno]

Thats worse.

You make me smile.

 

[djtiesto]

I'm approaching 30 but haven't listened to Metallica since I was 10. But according to your average gamer nowadays I am not a "hardcore gamer" bc I don't like FPS or play online and I own a Wii/DS, so it doesn't matter anyways.

 

[Lagspike_exe]

MS gaming division undergoing an identity crisis.

It's like hanging with losers your entire life and after getting invited to hang out with the cool kids you become the biggest basher of the group you hanged out with just yesterday. Hilarious. :lol

 

[Segata Sanshiro]

Why does anyone give a shit? This is no worse than the stuff GAF says about hipsters. The truth hurts, I guess.

Is GAF trying to sell stuff to hipsters?

 

[Feindflug]

1. E3: We have nothing for 2011 except Gears 3...now let's talk about that awesome Kinect thing we were talking about last E3.
2. You'll have to pay 10$ more for Xbox Live..why? what do you mean why?
3. Here is a new controller with improved d-pad for our "sweaty thirty year olds in Metallica t-shirts" who play fighting games only at 65$!!!
4. Hardcore gamers? you mean those "sweaty thirty year olds in Metallica t-shirts" who were our main supporters this gen, will buy our new controllers and pay 10$ more for Live? who gives a fuck about them.

Seriously what is wrong with MS lately? :lol

 

[ULTROS!]

No, it means they've already got the hardcore crowd to the extent that they feel it's worth throwing money at it, and now they're trying to court a new audience.

I mean, there has to be some confidence at MS that their hardcore audience isn't going to abandon them no matter what they do, what with testing that by the whole shitbrick hardware thing and all.

It would be nice if they know how to take care of the hardcore rather than "oh! im pretty sure you hardcore guys will buy our stuff. time for another crowd!" Hopefully they're taking care of 'em.

 

[TheOddOne]

I don't think some of you get it.

I don't take offense to what they said, it's the tone and the fact that corporations like MS get off on pissing on their consumer's faces.

Ok, I'm out of here.