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Today, Microsoft announced that the company has partnered with more advertisers and there will be more advertisements displayed through XBox Live and apps. There will be 15 to 30 second ads running through ESPN and Last.fm.
More at the link: http://gamasutra.com/view/news/169153/Microsoft_expands_network_of_TVlike_ads_on_Xbox_Live.php
More at the link: http://gamasutra.com/view/news/169153/Microsoft_expands_network_of_TVlike_ads_on_Xbox_Live.php