******* and Engadget live at Sony's 2007 GDC keynote
Posted Mar 7th 2007 1:32PM by Ross Miller
Filed under: Features, Sony PlayStation 3, GDC
10:20 a.m.: We're being let in and taking our seats now.
10:30 a.m.: We've taken our seats, but the press is still milling about. Coldplay is playing over the sound system, a PlayStation logo is on the screen, and giant props from the just-announced-this-morning LittleBigPlanet flank both sides of the massive screen.
10:32 a.m.: On the left side of the stage there's a large tree--pretty much life-size--that looks like it's made out of a glob of clay, the right side has a gear rotating, about the same size as the tree. Is it a water wheel? Colored lights glaze across the ceiling in maroon, greens, and blues.
10:33 a.m.: The room fits about 5,000 people, it will be full. A many-iterations removed remix of an LCD Soundsystem song is playing
10:38 a.m.: They've just brought out giant bouncy soccer balls, which the crowd eagerly bounces above their heads. We've just been told they'll be throwing out additional balls through two "goals" on the left and ridde side of the auditorium. Camera people grab their precious gear while we nervously guard our laptops. The balls are obviously from LittleBigPlanet ... or maybe a next-gen soccer-sim for giants.
10:39 a.m.: The two screens flanking the stages show scores for Team A and Team B. Ohhhh, they're aiming the soccer balls into the goals. Team B has 4, Team A has 2. We're right in the middle, maintaining our nuetrality in this war. Team B has 6; they're machines.
10:40 a.m.: The beats of Daft Punk's around the world fuel the audience's newfound appreciation for Brobdingnagian soccer.
10:44 a.m.: Lights fading. Dialogue beginning. The music has stopped, the crowd is clapping, and a disembodied voice says something. GDC's Jamil Moledina takes the stage.
10:46 a.m.: "This is a great time for dvevelopers in which all of the platforms are coming to GDC with all of the information and tools coming to their systems. This year's keynotes focus directly on empowering developers
Today's keynote speaker is phil harrison, president of sony computer entertainemt worldwide studios."
10:47 a.m.: The soccer ball game was an example of audience participation and emergent gameplay ... well, played Sony. Well played. "We're here to talk about some of the things you've just demonstrated in the pre-conference entertainment, mainly audience participation and emergent gameplay. There was a magazine front cover late last year which I thought a pivitol moment in the internat age, in which Time said you were there person of the year."
10:49 a.m.: The now famous Time Magazine YOU cover hits the big screen behind Phil. Web 2.0, that's all of you! Go ahead, pat yourself on the back. Really. A medley of logos surround the words Web 2.0 -- eBay, YouTube, MySpace, Amazon, Wikipedia. Game 1.0 slide -- The disconnected console, the static game disc or cart.
10:50 a.m.: NES, PlayStation, Super NES, Atari, genesis, Gam Boy, Game 2.0 PS2, PC, Xbxo, DS LIte, WoW, ... what, no GameCube?! "This is about the connected device... powered by active communities built on open standards. We want the entire game community to add to this and build on this. Ths is not something that we want to claim as a copyright or a trademark. It's about community, it's about collaboration. It's about customization. It's about emergent entertainment powered by the audience, with the audience at the center of this universe"