Games market in 2011: Germany Extrawurst
With a fall of only one percent of Germany comes unscathed from the crisis in the international games industry. But otherwise eagerly at the image of the nerd getting creative.
Especially in handheld / mobile sector of the games sales fell back in Germany 2011 (Source: BIU) Enlarge
Especially in handheld / mobile sector of the games sales fell back in Germany 2011 (Source: BIU)
Germany has always been different, at least as a game country. The German penchant for gamers building strategy title, and business simulations on the PC is an international legend, the German predilection for young guards notorious green blood. And obviously, the German gaming market still retains some characteristics, even if it's been some assimilation.
At least the market for several years, disconnected from the international scene. And while the bad as in good. For example, Germany in 2008 was not, for example, participates in the same degree as other countries in the towering Nintendo comeback (in the U.S. alone at the time of the industry revenues grew by 43 percent to almost 18 billion dollars). On the other hand, remains the local market, the hangover after the Nintendo sauce saves. For while in the U.S. and Japan markets in each of eight percent, in the UK shrank by 13 percent, the Federal Association of Interactive Entertainment Software (BIU) for 2011 and identify a relatively stable market development.
1.57 billion euros last year were therefore treated with the sale of PC, console and handheld and mobile games. "In the area of ​​sales of disks and downloads, we are in a slight decrease of one percent," assigns BIU MD Dr. Maximilian Schenk data. These are based, as in the previous year on a survey of 25,000 consumers by GfK. The advantage of the survey by the so-called "consumer panel" is that content can be queried and games that are not sold through retailers. "In short, the numbers appear on the sales of online and browser games, including virtual additional content that round out the picture of the overall market and hope for a better end of the year can be" is, Schenk deeper insights into the market prospect.
Such insights are an international comparison by the way just as unusual as the little minus. The flip side of that market transparency is that the data on the German market for games is not located in the subject economic journalists are anything but convenience food. But homemade tastes best anyway.
probably won't push Gravity Rush hard given it's a PSN title in EU. After the amazing debut of HSG that's maybe for the best.
