Because of recent scandals involving eurogamer and pr people disguised as games journalists caught with their pants down and their hands in the honey pot, gaffers put on their tinfoil hats and readied their pitchforks. Polygon, an up and coming news organization dedicated to change the game of games reporting runs a 'story' about a pizza hut promotion for halo 4 in the UK, almost verbatim from the original press release.
People comment about it in a civil way but the moderation team deems the discussion unnecessary, censors the comments and closes the thread.
All is fine and dandy until you consider that this is the same editorial team that didn't consider 'newsworthy' the eurogamer scandal but the friggen pizza hut promotion is, very similar to the stephen totilo unboxing fiasco. They will argue that their sites are not about games journalism and in that regard they're partially right, their sites are more about tortilla chips and sweet colored water.
No big deal, only that all that hyperbolic spiel about changing the game? Yeah, no one eats that shit.