The people who rabidly defend Halo 4 as the greatest game of all time and also claim to have inside information from MS and can't wait for the Xbone are on my watch list. On this forum.
Ehh.. lets not turn this into a witch hunt.
Fanboys are not paid marketers, and people who like games that the majority don't like or are slanted towards one company are not shills. And to get more granular, not all people in marketing and PR are dirty shills. If they're monitoring message boards, sites and blogs, and noting trends and understanding the audience that's fine with me. In fact I welcome that. They should be in touch with who they're target audience is. If they're posting and contributing, and pretending to be a gaming fan who just loves one company/game, then we they crossed the line.