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[kennyamr]

I get a strong feeling they are going to stop showing their Sony Computer Entertainment intros

just like they stopped putting their logos.

This made me think, maybe instead of putting "Sony Interactive Entertainment presents" they will choose something "better" like:
PlayStation presents
or
Sony presents
We will find out soon anyway

 

[GribbleGrunger]

This is a huge move for Sony. What you're seeing here is the final touches to making Playstation it's own brand. The first step was to rebrand the individual branches so we got: PSVue, PSNow, PSMusic, PSMovies and PSVR. Sony are taking the Playstation business as seriously as they take the music/movie business. Good times ahead. I hope others see the exciting prospect here. Production values will be going through the roof.

 

[Memento]

This is a huge move for Sony. What you're seeing here is the final touches to making Playstation it's own brand. The first step was to rebrand the individual branches so we got: PSVue, PSNow, PSMusic, PSMovies and PSVR. Sony are taking the Playstation business as seriously as they take the music/movie business. Good times ahead. I hope others see the exciting prospect here. Production values will be going through the roof.

Lets hope so!

 

[Tankard]

Welp...

Nooo, end of an era.

Will get some used to Sony Interactive Entertainment now.

LOL, Is there a fake better than Kaz? dude is always funny, i bet he is a gaffer.

 

[GribbleGrunger]

Lets hope so!

I honestly think that's why we've had several delays. It's not that they weren't ready to ship, it was because they're production value wasn't the quality Sony want. Perhaps the UC4 situation was one small sign of the when the shake up started.

 

[Angelus Errare]

Arrogant Sony has cometh!

 

[Bear Force One]

Is this new name really fucking necessary? SCE was a fine name

Lord, it doesn't matter.

 

[Drencrom]

This made me think, maybe instead of putting "Sony Interactive Entertainment presents" they will choose something "better" like:
PlayStation presents
or
Sony presents
We will find out soon anyway

Yeah, if they aren't just sticking with "Sony Interactive Entertainment Presents" they're most likely going with something like this.

I really hope they stick with the original logo like this.

 

[Corpsepyre]

What effect will this merger have on the WWS, if any?

 

[Mobile Suit Gooch]

What effect will this merger have on the WWS, if any?

we'll have to wait and see.

 

[binarymelon]

It's a shame system/networking didn't get moved around. Unless I'm mistaken. It's in desperate need of some new leadership and direction.

 

[Darksol]

Interesting development. I think it makes a lot of sense.

 

[Norwegian_Imposter]

I'm intrigued to find out more.

 

[J-Skee]

I like the idea of unified Sony, but I'll miss SCE :-(

Sony Computer Entertainment Presents means so much to me ;-(

Gotdammit! They couldn't just merge the two, but keep the SCE name? WTF? I'm never going to get used to saying SIE.

 

[On Demand]

I love the PS4 OS, if a US based team means we're gonna get a feature-creep OS with cluttered UI, then keep that team in Japan.

The PS4's OS has western ideas but implemented in Japan, and that's the problem. It makes no sense leaving everything up to the firmware team all the way over there. You have to wonder if the reason we still haven't gotten certain features is because lack of proper communication and approval. Some things are not designed very good as well.

The main team can stay in Japan, but Sony really needs a western team as well that can do these firmware updates without relying on Japan.

 

[GifGafIsTheBestGaf]

So this mean we wont have SCEA, SCEE, and SCEJA anymore?

SI

Spoiler

E

 

[Sulik2]

Reorganizing to get ready for the PS5 release cycle is what this sounds like to me. Hopefully this leads to them fixing PSN.

 

[Live Free or Die]

Hmmmm.. So new firmware updates around April to add the new logos and names?

 

[binarymelon]

Reorganizing to get ready for the PS5 release cycle is what this sounds like to me. Hopefully this leads to them fixing PSN.

Sadly it looks like management with regards to PSN is unchanged, isn't it?

 

[Ivan]

RIP

Ah, memories...

But I think this is a good move.

 

[entremet]

Smart move.

Sony continues to impress this generation with its business acumen.

One of the biggest issues with old Sony--Stringer era and previous--is that many of the departments were silos, or acted very much like competing companies.

That's not gonna work in a post iPhone Apple era, where integration is more expected from tech companies.

Now, add 2 factor authentication to PSN and allow us to change or names.

 

[Lord Error]

SIE doesn't sound as good as SCE, but I can understand it. "Computer" is becoming almost an academic word nowadays. I doubt that an average person using a tablet and a phone thinks of them as "mobile computers".

 

[Conduit]

So, Andrew House answering to himself.

 

[jstripes]

I wonder whether they are doing this to spin Playstation off as it's own brand?

Why would they do that?

PlayStation is one of the parts of Sony that's actually profitable.

This just streamlining things.

 

[ricen-beans]

So where does this put Kaz Hirai??

Wasn't he the president of Sony?? Now it's Andrew house?

 

[mattp]

So where does this put Kaz Hirai??

Wasn't he the president of Sony?? Now it's Andrew house?

kaz hirai runs all of sony, not just computer entertainment

 

[Boke1879]

So is this pretty much just a reshuffling? Is any substantial change really happening.

Would be awesome if the OS team started working out of the US.

 

[koutoru]

So where does this put Kaz Hirai??

Wasn't he the president of Sony?? Now it's Andrew house?

He's still president and CEO of Sony Corporation, which runs the whole thing.

 

[Raylan]

So where does this put Kaz Hirai??

Wasn't he the president of Sony?? Now it's Andrew house?

Kaz is the big boss of Sony.
We are talking PlayStation-only here and Andrew House is the big boss of PlayStation.

 

[Verendus]

New era baby girls. The best era.

Balee dat.

 

[Shikamaru Ninja]

Does this change the SNEI development groups branding or function in anyway? ref. (San Mateo, San Francisco, Los Angeles).

 

[JoeyJungle]

Holy shit!
Software team headquartered in NA???
Yes!!! PSN 2.0 believe!!!

Maybe in PSN 2.0, when I go to my downloads list on Vita... It would only show Vita games?! Oh shit, I'm so pumped!!

Spoiler

Hopefully this the group that works with PSN and the group that works with developers can get rid of all the super weird jankiness that PSN has. Like, why do I need a javascript hack to sort by console?!

 

[On Demand]

New era baby girls. The best era.

Balee dat.

Do you know if there will be a new logo? The diamond is so iconic.

Are there no more departments for America, Europe, and Japan? Everything is under SIE?

 

[Justified]

Will this change pull the Firmware team out of the dark ages?

 

[injurai]

RIP SCE

 

[Crimson_Gold]

New era baby girls. The best era.

Balee dat.

The Dragoon era?

 

[Hard]

New era baby girls. The best era.

Balee dat.

Just make sure Sony looks strong.

 

[Justified]

When people talk about PSN, they almost always talk about the servers, and the servers have been on AWS for a long time.

Yea but most dont understand that its not the Servers or Network thats the issue, is the backend databases

 

[injurai]

Fox Sie

 

[FullMetaltech]

Is it confirmed the software/firmware team will be rolled into this unit? Id rather have them be based in NA than Japan if thats the case.

 

[Verendus]

Do you know if there will be a new logo? The diamond is so iconic.

Are there no more departments for America, Europe, and Japan? Everything is under SIE?

Leadership has converged. Our business units remain. This will just make it easier to run things from the top town pretty much, and allow for a more efficient rollout of plans. There will be other changes over time, but there isn't anything to be worried about from a consumer perspective. In general, our operations remain the same.

 

[GobFather]

Leadership has converged. Our business units remain. This will just make it easier to run things from the top town pretty much, and allow for a more efficient rollout of plans. There will be other changes over time, but there isn't anything to be worried about from a consumer perspective. In general, our operations remain the same.

Have you seen the new logo ( if there is one)

 

[jimmypython]

so I guess Andrew House will host all the press conferences now?

 

[ricen-beans]

Kaz is the big boss of Sony.
We are talking PlayStation-only here and Andrew House is the big boss of PlayStation.

Ok thanks.

So Shawn Layden replaced Jack Tretton
And now Andrew House is replacing Shawn.

Correct?

 

[Raylan]

So Shawn Layden replaced Jack Tretton

Yes

And now Andrew House is replacing Shawn.
Correct?

No. Andrew House is still the boss of PlayStation. Shawn works under him.
Shawn was only the head of Sony Computer Entertainment America (and before him, it was Jack Tretton).
Andrew House was and is the boss of "all PlayStation".

 

[Mikey Jr.]

Will this change pull the Firmware team out of the dark ages?

This is what I want know.

 

[funkystudent]

Will the firmware team still be run by interns?

Will the PSN Store teams still have zero communication or consistency with sales / games prices across regions?


Seems like its a rebranding and a slight shake up of a few top level executives and thats it.

 

[Creaking]

No. Andrew House is still the boss of PlayStation. Shawn works under him.

By your powers combined, I am Andrew House!!!

 

[On Demand]

Leadership has converged. Our business units remain. This will just make it easier to run things from the top town pretty much, and allow for a more efficient rollout of plans. There will be other changes over time, but there isn't anything to be worried about from a consumer perspective. In general, our operations remain the same.

That's good news then. I just feel, as others pointed out too, Sony having different divisions focused in each region is what helped PS become a successful world wide brand. I don't think we would have gotten so much unique content since PS1 if Sony were a more focused U.S. company. See MS for example.

 

[Nirolak]

Given where the market for PlayStation systems is, this makes sense.

I'm kind of surprised they weren't one division in the first place honestly, but I guess it was a Japanese company so they probably wanted to section off the Western branch if they were giving it a lot of executive power in the region.