Man this 4K marketing around One X is getting kinda icky.
Esp that shot from the MS site of what "4K" actually means. Like, how can you call it 4K if it's dynamic resolution, as in, the resolution changes, as in, not 4K (all the time).
He's over his skis a bit to call anything they're doing "True 4K' esp when he should probably be caveating that statement every single time with *for first parties, because I highly doubt we're gonna see native 4K on all third party stuff.
I like you a lot Phil, but acting like the One X and Pro aren't competitors is kinda crazy. You can say that as much as you want, but your customers already see them as direct competitors.