Story.
I want to play a game. I just don't understand why someone that is developing videogames would be so concerned about putting stories into games. If you want to tell a story write a book or make a movie.
I don't think games should stop telling stories/featuring stories, cause it usually makes a nice addition, but it should not be a touted "feature", or the sole reason for making a game, or something the developers of a game would consider to be important.
A game should be based on gameplay and mechanics, but, for some reason, many (popular) games are not. There are already 2 mediums dedicated to storytelling, and they will always be the superior ones to gaming - movies and books.
Hollywood, unfortunately, has abused and degraded the medium of movies, and are constantly managing to set the bar even lower, and as a result, set the "high bar" even lower -- ruining the medium for all.
And now games are emulating this process of abuse to a beloved medium. Sure, it's been around, but gameplay used to be the most important part of a game.
An example of this Hollywood-isation gone mad; Games like the Uncharted series are hailed as classics, get rave reviews, and so on, despite the fact that they only feature extremely basic gameplay to tell a story; it's obvious that its main purpose was to tell a story, as opposed to being a "game". And its story is the equivelant of a typical mediocre/bad Hollywood movie story.
Also, QTE, or quicktime event, context sensitive events;
Like, entering a button press mode in a boss fight, but also stuff like specific events where the game gives you an item like a grappling hook, but you can only use it at a specific location/or locations where something glows -- it goes against so much of what gaming is supposed to be about.
But also, where is the logic in this desire? (People buy into this trend and support it. I'm not saying I haven't bought any of these types of games, but I'm not a fan.) I honestly can't really understand it. Why would anyone who's into stories/cares more about story than gameplay want games to be about that? I'm pretty sure a mediocre book will be better than most stories in games. It's really like these people are just enjoying destroying a beloved medium for the fun of it, or are just incredibly selfish and want every form of medium to appeal to them.
There are obviously incredible amounts of people that are into this, since its degredation is gaining in popularity. It's incredibly sad, but it only points to the nature of most of humanity, and the inevitable result of progress: selfishness and greed. It makes me angry, and I may occasionally lash out for example, but it's not any ones fault. It's human nature.