juliushandle
Member
http://www.zdnet.com/article/htc-shares-crash-brand-factories-and-buildings-were-worthless/
"They should have gone Android."
"They should have gone Android."
Here's a basic run-down for those who may not know why HTC completely collapsed this year:
One can easily see that the Vive partnership was just an attempt by HTC to further the move away from phones just like the RE camera and the (cancelled) RE fitness band. Since we keep hearing that HTC is pushing Valve to release the device this year while Valve seems a bit hesitant, one can see that they're counting on this device as a last hail mary to save the company.
- Three years ago, HTC started to flounder as sales of its flagships started to fall as Samsung's phones started to dominate the market. Previously, HTC was used to US carrier demands and typically created devices based on what carriers wanted, and then brought those devices abroad, alongside making other devices that never saw the US market. However, Samsung changed that by forcing carriers to allow it to adopt the Apple style of device production, where one "hero" device was the same across all carriers and all over the world. HTC saw this and realized they needed to adapt to a changing market. They introduced the One X for AT&T, where it was an exclusive. However, because it was an exclusive, that meant they had to rely on other designs and names to get it on the other carriers. Verizon had a Droid device (IIRC) and Sprint got an Evo--both of these were basically the One X, but customized for each carrier's demands. This approach failed, mostly due to the fact that nobody really understood that these were all supposed to be the same device, and due to a lack of marketing on HTC's part.
- Two years ago, HTC streamlined again, and introduced the One. With a aluminum unibody, dual front firing speakers, an Ultrapixel camera and other high end features, it was a huge hit as Samsung's device for that year was a slight disappointment. They created a bigger focus on advertising this device and HTC found great success for a few months despite underwhelming camera results and short battery life...but after the launch profits started falling again, so HTC introduced the One mini and the One max, both of which flopped.
- The next year, last year, HTC iterated on the original One with the One (M8)--the previous One had been codenamed M7 internally. This device continued the focus on great hardware design with even more metal, dual speakers, and in addition to Ultrapixel a duo camera was introduced. The duo camera seemed to be an unnecessary gimmick, and the camera continued to disappoint and, despite wide acclaim, profits started to fall again after the launch of this flagship. HTC realized it needed to expand outside of phones and started to focus on devices like the RE camera and the HTC Nexus 9 (a tablet). Both received middling reviews and neither of those particularly lit the world on fire, and HTC was still in trouble.
- Fast forward to this year, and the One M9 was announced. This year around, it looked incredibly similar to the One M8, but due to a faulty SoC (the Qualcomm Snapdragon 810) it performed worse and had an even worse camera, despite a move away from Ultrapixel. The design was for the worse as well, as it was even more uncomfortable than any previous One device while looking worse than the last two phones. Sales crumbled of this device, to the point where a carrier in Canada stopped carrying the device altogether and part suppliers lowered shipments due to decreased demand.
May they die soon.
I never hated a cellphone more than my M7.
May they die soon.
I never hated a cellphone more than my M7.
cross-post from other thread
I just bought an M9. Within the first week, I regretted trading in my S5.
The M9 is destroying HTC. It was a terrible decision to release the same phone, design wise, 3 years in a row, especially after those sexy renders of the concept M9 were leaked.
I would have an M9 right now instead of the S6 Edge if HTC didn't fuck up so bad.
Hey now, the M7 was, and still is, a fucking awesome phone. I actually really miss the speakers from time to time, the speakers on the S6/Edge don't cut it.
Ha. The M9 was crap.HTC has been the best smartphone manufacturer for years. Their build quality is fantastic and better then the iphone.
This is like hearing Ferrari is losing marketshare to me. I hope HTC can turn it around.
GF has an M8 and it's fantastic. M9 is really that bad?
I switched from LG phones to HTC and I haven't looked back since. I love my M7 and was hoping to get an M8 when my contract expired. Looks like that won't be the case soon,
Well, they started as OEM company for hire selling their smarphones (on Windows Mobile) under cariers' brands (SPV for Orange,MDA for TMobile). After Android got big they wanted to become premium brand.I always thought HTC was some weird spinoff brand of Samsung or something, never realized they were their own standalone company.
shoulda asked gaf, everybody would've told you that was a bad choice
Well, they started as OEM company for hire selling their smarphones (on Windows Mobile) under cariers' brands (SPV for Orange,MDA for TMobile). After Android got big they wanted to become premium brand.
So many manufacturers sunk trying to chase the premium/iPhone/flagship model. HTC should have seen it wasn't working from miles away.
Hope this is a warning for other manufacturers (Sony....) and a return to form for HTC.
So many manufacturers sunk trying to chase the premium/iPhone/flagship model. HTC should have seen it wasn't working from miles away.
Hope this is a warning for other manufacturers (Sony....) and a return to form for HTC.
The HTC One X was the only phone I've (tried) to return after purchase. One of the worst I've ever owned. Shit battery, shit camera, shit software. Ended up having to sell it on ebay, buy a Nexus 4 outright and wait out my contract. Eugh.