People are upset and rightly so! This shitty practise of "Target Renders", in other words, "fabricated visuals to trick your customers into believing your game looks a certain way that's not representative of the final product" is pretty outrageous. EVEN MORE SO if companies have the nerve to sell those target renders as actual gameplay. This is deception at its finest!
Target Renders should be banned from previews/from the E3 stage once and for all.
OR they need to be labeled as such: "This is not real gameplay footage", "These are not the final graphics", "This is not running on target hardware" etc. Publishers should stop demoing those fake "target renders" with real console controllers, only to make it look like they are playing the game on target hardware. This is some borderline deceptive bullshit!
Do they think gamers are stupid and will never find out or be ok with it? Ubisoft deserve all the flak they get and hopefully serve as an example for other publishers, which clearly are to blame as well.
#SayNoToTargetRenders
#StopFalseAdvertisement