Yuck. What kind of message are Nintendo sending with this? It's almost as if they've forgotten how wonderfully inclusive they've been of trans* characters like Birdo, or that their games are for _everyone_, and gone and made a game that's already a bit unfortunately backward.
We should hold them accountable via a campaign of escalating direct action: targeted write-in campaigns, phone calls, office visits, moving picket in front of their offices, traffic-blocking during rush hour as their work gets out (potentially arrestable) with huge pro-Miiquality banners, and finally, an epic sit-in within Reggie's office. At some point during the escalation process, the issue will become so crucial, so dramatic that it can no longer be ignored.