This graph shows the transitions of download sales until the last fiscal year.
As shown here, download sales had slowed down three-to-four years ago, but they have tripled in the last two years. I think this is because of the following efforts that we have undertaken in the past few years.
- Internet-connection ratios of Nintendo 3DS and Wii U are significantly higher than the past Nintendo platforms, and download-only games and services have been enriched
- Awareness of Nintendo eShop has reached a point where users periodically access it as a channel for video game information
- We started download sales of packaged software, which expanded our digital business
- We have expanded our range of payment methods, including POSA cards available in retail stores
In particular, when we consider that we have made this progress while Nintendos overall business has not generally been expanding, I think further developing this business will be imperative for us to adapt to the changes in the business environment.