ashecitism
Member
http://www.gamesindustry.biz/articl...ecome-less-hit-driven-more-dependable-ubisoft
edit: the presentation is up: https://www.ubisoftgroup.com/comsit..._180216-site_tcm99-239259_tcm99-196733-32.pdf
The publishing business has shifted from "fire and forget" to year-round service over multiple years. Companies have gone from no direct contact with their players to constant direct contact. The fragmented AAA space has consolidated to a handful of major players. And perhaps most important for Ubisoft's investors, what used to be a hit-driven and cyclical business is now a more recurring and dependable source of revenue.
Much of that dependability comes from increased engagement with players over longer periods of time. To capitalize on that, Ubisoft laid out a plan to grow revenue by 60 percent to €2.2 billion by the end of its 2018-19 fiscal year. The publisher said it is transforming its traditional organization into a live operations model so that it can deliver the sort of multi-year service that drives engagement, and is also making "a strong push on multiplayer-centric games."
That push is already evident in games like Rainbow Six Siege, For Honor, and The Division, but Guillemot also confirmed that the as-yet unannounced new AAA IP the publisher is working on for its 2016-17 fiscal year will also be driven by multiplayer.
edit: the presentation is up: https://www.ubisoftgroup.com/comsit..._180216-site_tcm99-239259_tcm99-196733-32.pdf