Nintendo has been giving away stuff to celebrity endorsers and influencers at least since the time of the GameCube, as you could see from the Paris Hilton picture posted in this thread. I'm pretty sure all of the console manufacturing companies do it. The fact that no-one posted their Wii U swag online is telling though. As is Xbox having to do this forced slightly awkward red carpet thing. You can give famous people all the free stuff you produce but that doesn't mean they will reciprocate (except YouTube celebs and Instagram influencers, but these are not those, nobody made a thread about iJustine). It's pretty telling that Barcelona players did think, you know what, let's take a picture together. This complements the coolness of our private jet.
Of course it's still a bold claim, but it's an interesting dynamic. How Switch sold better than Wii, but it wouldn't be like Wii because that had positive buzz from Ellen and Oprah. Now it gets that (well from Barcelona... which has a bigger global audience than the others), and somehow it still doesn't count because its just advertisement.
I guess this thread has kind of run its course. Can't wait for next time that GAF, the arbiter of cool, vehemently denies something being hip as being really hip. Though that next time will still be Switch, oh well.