Someone in the PR team for GOG tweeted that "Your games #WontBeErased from GOG", but it happens that #WontBeErased was a hashtag used by transgender activists and trending at the moment, making the usual twitter tactics of including popular tweets to bump their visibility, or using the English words "won't" "be" "erased" in succession a transphobic hate crime that deserves indiscriminately doxing and targeting random GOG PR team members with death threats and personal harassment to their families which include husbands, wives, children and elderly people unrelated to this "crime", oh and terminated apparently.
The practice isn't that "unethical" for this same mob, since subverting and hijacking popular tweets is a favorite tactic of said "voices of sanity", see the Bowsette trend.
However some people can afford in this day to defend and justify going homicidal harasser stalker on people over "microagressions" that justify aggression as close to actual murder as possible (with the death threats, and trying to drive random people out of employment and try to keep them unemployed for as long as possible until they die in poverty from a curable illness with how the US health system is, and yes, that intent and hope was made explicit before by many prominent "voices of reason" who defend this), no, present it as a noble thing, over words that are not even offensive and that anyone could make "the mistake" of uttering if they're not up to date yet with the latest taboos and terrors.
But sure, death threats are totally equivalent to hashtag cultural appropriation (which isn't even proven to have been by the same persons doxxed and fired)