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'Street Fighter V' will display optional in-game ads starting December 11th

Nymphae

Banned
This is practically the inverse incentive-wise: you're punished for not wanting to be a billboard. It's the opposite relationship one has to advertising with the sponsorship model. There is no prestige associated with the brand at this point.

How are you punished with this model? The game is exactly the same as it was for players who don't want the ads.
 

Heimdall_Xtreme

Jim Ryan Fanclub's #1 Member
Its a videogame, not a TV Show to show me commercials.

I dont have Street fighter V and i not interesting more of this game if they put me this thing.
 

zenspider

Member
How are you punished with this model? The game is exactly the same as it was for players who don't want the ads.

Capcom created Fight Money (which has real-world value) scarcity with Arcade Edition, and then adding a non-game, transactional revenue stream.

If we got the same Fight Money for opting out, it would be the exact same game.
 

Nymphae

Banned
Capcom created Fight Money (which has real-world value) scarcity with Arcade Edition, and then adding a non-game, transactional revenue stream.

If we got the same Fight Money for opting out, it would be the exact same game.

I'm not sure I follow you. You are not being punished for opting out of the ads. Any FM scarcity was created before this update. If I opt out of the ads, I'm getting the same FM I got for stuff last week, but If I want, I can get some more.

Edit: I mean, I suppose I do see your point, they reduced the gains at some point in the past and then offer other ways to get more with ads. It is scummy, no doubt.

But as I said before, I just find it hard to get mad at this game when it does provide a pathway to free content, however long that takes, and the other guys don't. I don't get why people like to shit on the one fighter that lets you buy DLC with time, people don't like their free DLC money rates, but at least you can get stuff that way.
 
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zeorhymer

Member
*yawn* More outrage culture. This stuff has been around for DECADES and now people are getting mad? You earn the same amount of Fight Money before the ads. By watching the ads, you actually get bonus Fight Money. So it's an incentive if you don't have everything unlocked.
 

Nymphae

Banned
The scarcity was likely enacted with a long term plan of implementing these ads.

I mean we are talking about free money here though. When I heard they had reduced FM rates in the past, at first I was bummed but then I thought, well it's essentially free fucking money. Of course they want to limit that. Other fighters are not providing me with free money to purchase their DLC with, so I wasn't really going to complain about a reduction in the amount of free money I was receiving in SF.
 

lock2k

Banned
A lot of people missing the forest for the trees, here. It's irrelevant how optionally intrusive this ad initiative is, what matters is the precedent it sets for the industry. F2P mobile game revenue tactics (in any form) have no place in a game that is not F2P. You can bet your bottom dollar devs like EA and Activision are watching this situation like hawks and won't hesitate to push this paradigm as far as they can if consumers give this a pass.

Exactly!
 

wildstrike

Member
I've never played SFV, and I'm not a fan of advertising in general, but this doesn't seem super obnoxious. Firstly, you can turn it off. Secondly, having the advertisements on costumes and built into the backgrounds is something that's been in games for over 30 years.

384127-teenage-mutant-ninja-turtles-nes-screenshot-pizza-hut-product.png

Holy shit I forgot about this. I think the snow level had ads too. That level was added on the NES version of the game and not in the arcade version.
 
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Solo Act

Member
Holy shit I forgot about this. I think the snow level had ads too. That level was added on the NES version of the game and not in the arcade version.
Nearly every level had Pizza Hut ads. There was even a coupon for a free personal pan pizza in the instruction booklet!

-80's kid
 
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Petrae

Member
This is why the video game industry will continue to give it to consumers in the ass. Consumers not only accept this crap, but they actively and aggressively defend it. This is the reality they deserve.
 

Nymphae

Banned
This is why the video game industry will continue to give it to consumers in the ass. Consumers not only accept this crap, but they actively and aggressively defend it. This is the reality they deserve.

Every other fighter I can think of off the top of my head has DLC characters and content that require money if you want it. I give props to Capcom for at least allowing you to grind for content. I payed $35 for this game and it feels very content rich, whereas I felt completely ripped off with BBXTB.
 

nani17

are in a big trouble
PC version will just mod it out of the game. Street fighter is really struggling if it needs ad's in the game
 

Nymphae

Banned
PC version will just mod it out of the game. Street fighter is really struggling if it needs ad's in the game

It's opt in, why would you mod it out? Or I guess it's opt out, either way, seems like you wouldn't really need to do that.
 
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Gander

Banned
If you look at it a certain way it makes it more realistic as most professional fighters promote merchants during their fights.
 
Appears turning all the ads on nets you an additional 12fm. Seems you still get it for losing but there's some kind of limit(As per the Unity blog), though waiting to see what that is.
 
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Uhtred

Member
This is so sad. Games this generation have been a sad state of affairs, and as long as we allow them to nickle and dime us, they will push further and further.

Ads and MT have killed a lot of my love.
 

Petrae

Member
Guys come on now, Street Fighter is a niche series, how else does it survive?

Ask Ed Boon (Mortal Kombat) or Katsuhiro Harada (Tekken)— two fighting game franchises that seem to be doing just fine, like Street Fighter used to before selling its soul to eSports and the FGC.

Here’s a thought: Actually give a shit about single-player modes, instead of making them an afterthought post-release. Shipping a game with barebones content limits your potential audience (even further, given that fighting games are a niche genre).

SFV has been trash from the jump, in my view, and barely improved with its slapdash solo “arcade” content. It’s uninteresting at best and fails to engage most players at worst, plus the nature of updates and a slow-as-shit menu system and loading makes the whole experience disjointed.

This “ads” bullshit, because Capcpom is still trying to milk what money it can out of this failure by further fleecing its limited fanbase, stinks of desperation.
 

Nymphae

Banned
SFV has been trash from the jump, in my view, and barely improved with its slapdash solo “arcade” content. It’s uninteresting at best and fails to engage most players at worst, plus the nature of updates and a slow-as-shit menu system and loading makes the whole experience disjointed

All of this is true (well I would say at it's best it's better than uninteresting), yet I still can't help but love it. At the end of the day, I just want a fun game. I have a lot of fun with it's mechanics, but I can understand why people look at other fighters and wonder what the fuck went wrong with SF. I hope they do better with 6.
 

BONDO

Member
Here comes the next thing gamers allow.

In no time people will say the ads arw “worth it” for the extra “content.
 

kaydigi

Member
A lot of people missing the forest for the trees, here. It's irrelevant how optionally intrusive this ad initiative is, what matters is the precedent it sets for the industry. F2P mobile game revenue tactics (in any form) have no place in a game that is not F2P. You can bet your bottom dollar devs like EA and Activision are watching this situation like hawks and won't hesitate to push this paradigm as far as they can if consumers give this a pass.

Officially done with SFV
 

VertigoOA

Banned
In-game stores aren’t new in retail games. Them announcing it beforehand backfired tho didn’t it? Ha.

If the game went free to play I’d be totally okay with ads much as that as they wanted. SFV is great so if they can get more players go for it.
 
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Miyazaki’s Slave

Gold Member
**Full disclosure - huge SF fan in general, have all the games from all the places at all the times.....a multiple platform whale for sure.....I also suck at the game.**

All of this is "IMO" backed by some exp in Ad revenue, mediation, blahblahblah.

This makes sense for Capcom to do. If they want to move into a totally free to play area (a la LoL, or any other content supported F2P title) they need to test their adoption rates, turn over, conversion, etc etc. Looking at their current user base (I have no idea what this would be) they can examine the rate of ad adoption across each territory, compare that to the number of people in each territory that have purchased a season pass, individual character, costume, stage, etc and then the can begin creating funnels to target their ad rich players.

They would need this sort of data to be able to estimate how well an ad supported platform would do in the future. Sure, Capcom has made plenty of mobile/free to play titles in other countries so you could argue "they already have that data".

They have some data true, but I don't know how much of that data would be representative of their FG players on console/PC. The likelihood of user ad adoption might be really high, esp if they make you "opt in for ad supported content". I don't know how they are going to do it as I have not fired up SFV in a hot minute.
 

yurinka

Member
I just saw the in-game advertisement. In the loading screen is ok because make them less boring and aren't longer with ads. In stadium stages look good, very well integrated. In characters depends of the character. In some of them are ok, in others look very ugly and almost randomly placed so character ads are the only ones that look a bit intrusive.

You can enable or disable separatedly each ads version, so if you don't want free FM you can just disable all ads.

If enabled, itt gives you up to 12FM per played (if you lose too) match in ranked or casual online matches. 4FM for loading screen ad, 4FM for character costume ads and if you play this match in a stadium stage 4FM. So if you choose a stadium stage for you, you'd get 10FM on average per match, and if you play let's say 40 matches per day then you'll earn an average of 400 extra FM per day.

I think it's an interesting way for them to earn extra revenue to keep supporting the game for a longer period of time, and at the same time it's great to see it's optional for players who may not like it. Seeing this GaaS approach of including a lot of post-launch content, both free and paid, the in-game currency, tons of unlockable stuff and now even ads it makes me think that somewhere in the future the game will end being F2P and that this free week will be a test for it.

Does this slow down the game or make the game worse?

If not I am okay with this.
No, if you enable the ads they just replace already existing textures so the performance is the same and loading times are the same.

PC version will just mod it out of the game. Street fighter is really struggling if it needs ad's in the game
No need for mods to disable the ads. They are optional, you can enable or disable them in the options menu.

They are just experimenting with new revenue sources -as many other games did before- and potentially testing the waters before potentially moving to F2P. It doesn't mean it's struggling.

Has MK outsold SF? Honestly not sure. I know lifetime series sales it hasn't. MK isn't very prominent in the Evo tourneys though and many fighters have more entrants.
Yes, if you compare the last couple of most recent entries of these IPs MK outsold SF, and same goes with the total units sold of the series.

Both Tekken and Mortal Kombat sell way more than Street Fighter because they have a stronger focus on single player content, which is what most fighting game players basically play. Even in SFV when launched with very little SP content when looking at the PS4 trophies you were able to see that more than 3/4 of the playerbase didn't even play more than 10 online matches.
 
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H

hariseldon

Unconfirmed Member
Every other fighter I can think of off the top of my head has DLC characters and content that require money if you want it. I give props to Capcom for at least allowing you to grind for content. I payed $35 for this game and it feels very content rich, whereas I felt completely ripped off with BBXTB.

You know Street Fighter, Tekken, MK etc didn't have DLC back in the day? You bought the complete game and GOT the complete game.
 

nkarafo

Member
I've never played SFV, and I'm not a fan of advertising in general, but this doesn't seem super obnoxious. Firstly, you can turn it off. Secondly, having the advertisements on costumes and built into the backgrounds is something that's been in games for over 30 years.

384127-teenage-mutant-ninja-turtles-nes-screenshot-pizza-hut-product.png
I don't mind ads in backgrounds like billboards, stores and things like that, these existed forever and they don't really break the immersion as much because they are supposed to have ads anyway. Fake ads or real ads what's the difference. GTA games have tons of satirical fake ads for instance but there could be a real one in there and i wouldn't notice because either way i ignore billboards in real life. Billboards and ads are a part of a city so when you emulate a city in a video game they have to be there in some form. And hey. i guess you can say these ads target the city residents, not the player (you).

But having ads anywhere else like in loading screens, the menus, etc is where i draw the line. You can't pretend these are part of a game world and for the game characters to see, these are for you.
 
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hariseldon

Unconfirmed Member
Hope this doesn't seep into other games.

It will, because gamers, as you can see in this thread, will roll over and have their bellies tickled, while growling at anyone who suggests that this is a bad idea. They're turkeys voting for Christmas.
 

Nymphae

Banned
I checked them out, it's perhaps a little more in your face than I would have liked, but it is indeed pretty ignorable. But it really should be opt in, not opt out.

Having medallions on each avatar in the character select screen to show ad costumes are available is just a stupid idea. If I have the feature turned on, I don't really need a badge on each character to tell me it's on.

The ads during the versus screen are more intrusive than I would have liked as well - it's literally a full screen pop up that shows you an ad card for Street Fighter store content and sales. If it was just stuff playing behind the two characters on the versus screen, I could put up with that. But these ads just feel really shitty.

I didn't see many of the ad style costumes, but Ryu's looks stupid. Just sticking 3 stickers on Ryu's outfit? Is this Nascar? At least make it a new fucking outfit somewhat instead of just decaling my dude. Really low effort.

And the FM gains as mentioned previously, don't really seem to make this worth it. A potential 12 FM per match just isn't cutting it for me.
 

Zog

Banned
I would urge everyone to turn these ads off if they don't want to see this become the new normal. I guess we know the answer to 'what's next after loot boxes'. People, please put your foot down now before this disease spreads.

Hope this doesn't seep into other games.
That's up to gamers and based on this thread, it's not looking good.
 
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Zog

Banned
It doesn't slow it down at all.

For the moment but in the future it will and they may even extend non-ad loading times so that it appears that the ads don't affect loading times. Just wait until you get Mountain Dew ads in games that have a certain running time.

You don't think we can trust the game industry not to exploit this, do you?
 

Elcid

Banned
got to admit they over did the decaling some costumes like G for example. They should scale down a bit and DEFINITELY increase the fight money. 12 is a little pathetic.
 
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Nymphae

Banned
For the moment but in the future it will and they may even extend non-ad loading times so that it appears that the ads don't affect loading times. Just wait until you get Mountain Dew ads in games that have a certain running time.

You don't think we can trust the game industry not to exploit this, do you?

Really now...how many times do I need to say that if and when this becomes exploitative and unavoidable, I will not support it? This is neither of those things. I am actually ok with ways to earn free money from the games I play, it's too bad the way it's presented here doesn't really do much for me.

For the moment but in the future it will and...

Can you keyboard warriors give it a fucking rest lol? Fact is, it does not currently slow the game down.
 
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Fuz

Banned
For the moment but in the future it will and they may even extend non-ad loading times so that it appears that the ads don't affect loading times. Just wait until you get Mountain Dew ads in games that have a certain running time.

You don't think we can trust the game industry not to exploit this, do you?
Why are you still wasting your time with him? I - and others - tried to explain this since the first page, at this point I bet he's just trolling us.
 
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Zog

Banned
Really now...how many times do I need to say that if and when this becomes exploitative and unavoidable, I will not support it?



Can you keyboard warriors give it a fucking rest lol? Fact is, it does not currently slow the game down.

By the time YOU decide not to support it, it may be too late to stop it. You know though, we can trust the game industry to not exploit this, right?
 

Zog

Banned
Why are you still wasting your time with him? I - and others - tried to explain this since the first page, at this point I bet he's just trolling us.

People complaining about optional features for a game they don’t even own. Lol 😂


...because acceptance of ads in loading screens affects everyone, not just the ones who still haven't learned that the game industry will take every inch that consumers allow.
 
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Nymphae

Banned
By the time YOU decide not to support it, it may be too late to stop it. You know though, we can trust the game industry to not exploit this, right?

I'm not sure what else to say besides reiterating that I won't support game that are exploitative. This is not. If SF6 goes into these practices even harder, if they make ads mandatory, I'm out.
 
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Zog

Banned
If SF6 goes into these practices even harder, if they make ads mandatory, I'm out.

If SF6 goes into these practices even harder it will be because consumers told Capcom that it was ok by not putting a stop to this now.
 
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